Marketers, Not Publishers, Will Win with Long-Form Content
We like it when anything starts with the phrase “Marketers will win…” so today’s podcast from This Old Marketing really grabbed our attention.
If you’re not familiar with This Old Marketing podcast, it’s broken down into several sections: Content marketing in the news, a rant about something ugh in the current marketing landscape, a rave about “something epic”, and a content marketing example from the past that we can still learn from.
Here are some things they hash out in today’s Listen:
- Apple’s record earnings. Like ‘em or not, their stock jumped as much as 6.5% last Wednesday, valuing the company at almost $828 billion.
- Google is developing Snapchat-like media. Poor Snapchat… keeps gettin’ hit while it’s down. Literally.
- An AI bot created its own language. Researchers quickly shut it down. RIP li’l homie.
- The big one, a detailed analysis of the marketing opportunities behind long-form content.
- Stranger Things, Handmaid’s Tale, and other original series with licensing potential — aka merchandise, merchandise, merchandise…
They even linked to these articles if you want to know even more about
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The Complete Guide to Facebook Groups
Facebook’s organic reach for company pages is terrible right now. You’re lucky if just 5% of your followers see your updates. Fortunately, Facebook Groups don’t have this same problem. That means it’s time for your company to jump on the Facebook Groups train.
Once you’ve started your Group, you’ll want to build an engaged community. Building an engaged community will help strengthen your community members’ relationship with your brand.
Here are some of the cool things you can do with Facebook Groups:
- Host group chats. This is one of the best features of Groups. You can host group chats where members can ask questions and get answers. We suggest having different team members join the chat when you do this.
- Encourage community members to ask and answer questions.
- Learn days and times when community members are active. This is an insight you don’t get with company pages and it’s super helpful.
We’ve been looking for a killer article on Facebook Groups for a while, and today’s Read is it.
Side note: anyone interested in a Daily Carnage group?
Big Chicken. Small Movie.
Here’s a fact you’ll need the next time you’re on Jeopardy: Marietta, GA is home to a 56-foot tall mechanical chicken, called The Big Chicken. Long story short, it’s a KFC franchise that’s been around since 1956 and they recently decided to renovate it.
To celebrate the renovation, KFC created an ad campaign and short movie about a young boy and his love for the monumental chicken. Kinda like this.
This is one ad you’ll wish you created.
“I like my money like I like my coffee All day, every day.”