💡 Google DeepMind’s new AI chief got the job with no AI training.

🤖 AI was supposed to win people over by now. It hasn’t.

🍇 Vine-inspired Divine brings back six-second loops — and bans AI.

👯 CMOs using creators just for reach are missing a trick.

📧 Google gives political email a lane around spam filters.

🛍️ Kohl’s doubles down on deals for another back-to-school season.

🏫 Teen boys are reportedly using Meta’s AI glasses to harass girls at school.

ChatGPT is becoming another place where people discover products, compare options, and make buying decisions. Now, marketers can pay to show up in those conversations, too.

PPC Hero tested ChatGPT Ads to see what the new channel actually looks like in practice — from targeting and creative to performance and measurement.

So what should marketers know before jumping in?

• Think beyond keywords: ChatGPT Ads use contextual targeting, so the opportunity is less about bidding on exact queries and more about identifying the conversations where your product makes sense.
• Keep creative focused: With limited ad space, a clear message beats trying to explain everything at once. Build around one problem, benefit, or reason to click.
• Watch more than clicks: CTR can tell you whether people are engaging, but conversions and revenue will tell you whether the channel is actually working.
• Start with a test: ChatGPT Ads are still a new channel. Test specific audiences and use cases before shifting serious budget away from channels you already know.

The takeaway? ChatGPT Ads are worth experimenting with — but they still need to earn their place in our media mix.

Get the full scoop at PPC Hero.

Want to know if something was made with Claude?

Claude Watermark helps you detect whether an image was generated or edited with Claude, using invisible signals embedded in the file.

Upload an image and the tool checks for a Claude watermark, giving you a quick way to verify its origin without needing to inspect the image manually.

Simple, useful, and especially handy as AI-generated visuals become harder to distinguish from human-made work.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Google is making the biggest change to Image Search since it was created 25 years ago:

• The homepage is being redesigned into a personalized, Pinterest-like feed.
• AI can now generate images directly inside Search.
• The interface itself is getting a major refresh.

And together, these updates signal a substantial shift from Google Image Search as simple visual retrieval tool into a place for discovery.

How will this affect image SEO for marketers, brands, and publishers?

🎙️ Don’t miss “Google Image Search is… Pinterest?” now streaming on:

• YouTube
• Spotify
• Amazon Music
• Apple Music

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

Paddy Power is kicking off the new football season with a campaign celebrating the weird, chaotic, and slightly ridiculous side of football fandom.

Fronted by Danny Dyer and Peter Crouch, the film turns everything from club-obsessed bedrooms to questionable matchday traditions into one big argument for loving the game anyway.

Coca Cola, 1896