Be in The Know
🎮 What GTA 6’s trailers can teach us about the biggest creative launch of the decade.
🛍️ Old Navy is rewiring its marketing strategy after a summer traffic bust.
💰 Meta agrees to pay $18B over social media claims.
▶️ YouTube is adding Amazon affiliate links.
🤖 A Tesla ambassador melts down over a “horrible” robotaxi ride
📊 Marketing effectiveness is becoming a question of accountability.
Your ICP Might Be Too Narrow
A strong ideal customer profile should help you focus your marketing, but getting too specific can make the profile less useful. Fletcher PMM argues that many teams build their ICP around assumptions about who looks like a good customer instead of looking closely at who actually gets value from the product.
That can lead marketers to exclude potential customers before they’ve had a chance to prove themselves — especially when the profile is built around things like company size, industry, job title, or geography rather than the problems the product actually solves.
So how should marketers rethink their ICP?
- Start with the problem: Define the pain your product solves before narrowing down who experiences it.
- Look at your best customers: Find patterns among customers who get the most value, not just the ones who fit your existing profile.
- Question your assumptions: Company size, title, or industry can be useful signals, but they shouldn’t automatically determine who gets targeted.
- Leave room to learn: Your ICP should evolve as you learn more about who buys, uses, and succeeds with your product.
Head to Fletcher PMM for more.
Q for You
What makes an ICP actually useful?
DataBlur
Sharing your screen can get risky fast when names, emails, payment details, or other sensitive information are sitting somewhere you didn’t notice. DataBlur lets you blur that information live, directly on your screen, before it ever appears in a recording or screen share.
You can manually blur specific elements, areas, or words, or let it automatically detect categories like emails, phone numbers, names, cards, and API keys. You can also save blur settings for specific sites and reuse them whenever you need to demo or record.
Everything happens locally, with no cloud processing or AI, making it useful for marketers, consultants, sales teams, and anyone who regularly shares screens with client or company data on them.
Ep #2.15: Instagram’s Controversial New Logo
- Logo design in the age of AI slop
…And the public’s tendency to hate design choices they’ll later fight to death to preserve (RIP skeumorphic Instagram camera icon from 2010).
🎙️ Don’t miss “Instagram’s Controversial New Logo” now streaming on:
Pre-Roll Sponsorships Now Available ⭐
🎙️ The Daily Carnage Show is growing!
So, we’re excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
🎧 Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and let’s build something together.
Join The Carnage Community 🤝
Let’s take this party outside of the inbox, Carnies!
Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.
- 💬 Join r/TheDailyCarnage on Reddit
- 👍 Join The Daily Carnage Facebook Group
😎 See ya there.
🕒 Agency Office Hours with Carney
Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?
Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.
Bring your questions. We’ll bring our experience.
Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.
No pitches. No obligations. No sales deck. Seriously.
Just a free 30-minute conversation with the team behind The Daily Carnage.
👉 Reserve your Office Hours session now.
Whole Milk vs. Zombies
MilkPEP is giving back-to-school marketing a horror-comedy twist with a new campaign featuring personal injury attorney John Morgan.
Created with GALE, the social-first spot parodies classic lawyer commercials, positioning Morgan as the attorney for parents of kids who drink whole milk — because the healthy fats that support brain development apparently make those brains irresistible to zombies.
It’s a weird, unexpected way to remind parents about the nutritional benefits of whole milk while keeping the brand top of mind during back-to-school season.
Ads from The Past
Lincoln Mercury, 1998
