The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Is Rainbow Capitalism Dead? 🌈

Brands scale back support.

Issues

View All

Tall Drink of Capri Sun

The best summer solstice campaign goes to Capri Sun… by a mile.

They’ve made the longest juice pouch ever—a 15-inch limited-edition Solstice Pouch—which sold out in just minutes after its release this month.

The oversized pouch held 20 ounces of juice (more than triple the usual size) and came with a matching long yellow straw.

Priced at $1.50, a clever nod to the solstice’s 15 hours of sunlight, the pouch was only available at Walmart.

We’re sad to report that there are no plans to restock, so this will all seem like a bizarre fever dream in no time.

Resized

Canva, in partnership with Talon and Stink Studios, transformed all 14 billboards at London’s busy Waterloo gallery into a playful showcase of its creative tools.

Each special-build billboard highlights a specific Canva function, like Magic Resize and Background Remover, in pleasantly surprising ways.

Designed as both spectacle and story, the takeover turns a high-traffic transit space into a fully immersive brand experience, showing off Canva’s wit and creative accessibility.

Share a Pepsi

We all know “Share a Coke.” It’s an iconic campaign, and it’s making a comeback with Gen Z.

And Pepsi, which has dropped to the No. 4 spot behind Sprite, can’t beat ’em. So, they’re joining ’em.

Forget your best friend. Share a Pepsi with Pepsi’s best friend. That is, “burgers,” “wings,” and “hot dogs.”

The campaign features limited-edition bottles, OOH, radio spots in key cities, and a social media giveaway encouraging fans to post what food they’d #ShareaPepsi with.

In tandem, the brand is continuing its “Crashers” series—stunts where actors replace Cokes with Pepsis at cookouts and restaurants—to lean into the challenger energy.

Breakfast Ketchup

Heinz and Wieden+Kennedy New York want us to wake up and smell the ketchup.

Heinz found that 1 in 4 people already use ketchup on breakfast foods from eggs to hash browns.

Still, the issue remains surprisingly polarizing. So, the brand is leaning into that tension with some provocative activations, including:

Limited-edition “Breakfast Ketchup” bottles placed in diners nationwide
Maple syrup-style ketchup bottles featured in NYC subway OOH ads
A custom Wordle ad buy in The New York Times
Reddit engagement prompts to stir up debate
A social series starring Gil Ozeri showcasing outrageous breakfast pairings

Per usual, Heinz does a fantastic job at celebrating their superfans.

In the Bag

This summer, DoorDash is touring the BagMobile—a 15-foot-tall version of its iconic red delivery bag—through Miami and Chicago as part of an OOH campaign with GUT Los Angeles.

The BagMobile makes stops in popular neighborhoods to hand out themed freebies like beach towels and sunscreen.

The campaign kicked off with a delightful teaser stunt: smaller cars with DoorDash bags left “accidentally” on their roofs, rewarding alert passersby with gift cards and BagMobile pop-up details.

RelationChips

Every three seconds, a new relationship begins on Tinder.

And so, because three seconds is how long it takes to eat a potato chip, Tinder has made RelationChips.

The limited-edition snack is sweet, spicy, and packaged with a QR code for a free week of Tinder Gold.

“Our brief was to make Tinder’s three second claim famous. To make the claim as tangible as possible for people, we were trying to think of things that take about three seconds to do,” say Mischief creatives Ashley Veltre and Holden Rasche.

“And while the average sneeze apparently also takes three seconds, we thought making a bag of chips would be more fun than a box of Tinder-branded tissues.”

Walmart Goggins

Ahem. Walmart would like to reintroduce itself.

It’s still your budget-friendly, all-in-one retail buddy, but it would like you to consider some of its tech flexes, such as:

Same-day delivery, half a billion products online, Walmart+ perks, and a streamlined digital experience.

The new campaign is anchored by the tagline “Walmart. Who knew?” and a spot with Gen X heartthrob Walton Goggins.

FLG

KFC is blinging out lunchtime with the Finger Lickin’ Fork.

It’s a silver, hand-shaped utensil designed for saucy Rice Bowls as way to address fans’ concerns over the mess.

Created by agency Mother and crafted by jeweler Sam Ozanne, the fork was sent to select social users and comes packaged like a luxury watch.

Can’t wait to find this cursed item at an antique store with zero context in like 20 years.

.99

Instacart is summering like it’s 1999.

The platform’s new campaign is a love letter to 90s childhood summers… and 90s cost of living.

Now, you can get Bagel Bites, Capri Sun, and Kool-Aid at 47.2% off, true to 1999 grocery-store prices.

And with retailer partnerships with Lowe’s, DICK’S, Michaels, and Dollar Tree, Instacart users can pick up tie-dye kits, sprinklers, and s’mores supplies to rekindle the nostalgia.