Be in The Know
👥 Meta looks to bring back “OG Facebook” with revamped Friends tab.
💰 Google to pay $100 million to settle advertisers’ class action.
⏩ You can now watch Reels at 2x speed.
🛸 Elon Musk sells X to his own xAI for $33 billion in all-stock deal.
🍎 Did Disney’s “Snow White” marketing campaign leave it to the wolves?
🐣 Brach’s Jelly Beans to debut egg hiding service.
🎙️ How Jack in the Box is working its brand into “Hot Ones” and “Call Her Daddy.”
🤖 The ad industry’s bot problem is worse than we thought.
🧘♂️ As traffic slows, Lululemon bets on brand-building.
🎨 Creatives are split on the impact that OpenAI’s new image generator will have on their workflows.
🧴 Mike Tyson is the new face of Dr. Squatch.
🐈 Hey, look at this billboard crawling with cats.
Why TikTok Matters for Podcasters
👀 Sponsor this spot to share your content with our community.
TikTok changed the podcasting game.
When you break down your podcast episodes into bite-sized, high-impact clips, you can reach massive new audiences—especially younger listeners who may not have otherwise discovered your content.
Consider this:
- TikTok’s algorithm introduces content to users based on interests, not just follows, making it easier for podcasts to gain exposure.
- A growing number of young listeners are finding podcasts through TikTok, with 80% of users aged 13-24 discovering new shows on the app.
- Stitches, duets, and live comments create interactive conversations around your podcast, driving deeper audience connections.
Here’s how to activate the tactic:
- Share short, engaging clips that spark curiosity and drive listeners to full episodes.
- Build anticipation with sneak peeks, guest reveals, or thought-provoking questions.
- Share quick insights, tips, or expert takes to establish credibility and intrigue.
- Break narratives into compelling, cliffhanger-style segments to keep viewers coming back.
- Adapt viral challenges or memes to fit your podcast’s niche and boost visibility.
Check out CoHost’s report for more.
Q for You
Will the Friends Tab fix Facebook’s woes?
Episode 7: The Ordinary’s Recession Stunt
And speaking of podcasts… have you tuned into The Daily Carnage Show yet? 🥺 👉👈
On the latest episode, Shannon chats about The Ordinary selling eggs, Signal and the security breach, Sesame Street’s financial woes, Madwell’s descent into madness, Saratoga Spring Water’s viral splash, Quaker Oats’ ugly AF campaign, and more.
🎙️ Stream it now:
CPK Takes Midlife
Lordy lordy, look who’s 40.
California Pizza Kitchen is faking a flashy, hypebeast-inspired rebrand to celebrate its 40th anniversary.
The temporary makeover, featuring a sleek chrome logo and edgy slogans like “DEVOUR THE DOUBTERS,” sparked some confusion and curiosity from everyone, including Little Caesars, which commented “Bestie what’s happening.”
The campaign is designed to parody the trend of extreme corporate rebrands, and so far it’s generated 21 million social impressions.
Ads from the Past
Toshiba, 1998
