The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Is Rainbow Capitalism Dead? 🌈

Brands scale back support.

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Oh Zuck

Mark Zuckerberg announced last week that independent fact checkers would be removed from Facebook and Instagram in favor of community notes.

In response, UK’s Channel 4 parked a van in front of Meta’s London offices with a digital billboard that read: “We fact check the Zuck out of our news.”

“Fan of facts? Us too. And right now, trust is more important than ever. Truth builds trust—and for our viewers, for our brand, for our advertisers and for our people—we think that’s worth reminding you of,” Katie Jackson, Channel 4’s CMO, told The Drum.

It’s McValue Season

McDonald’s launched its new McValue platform yesterday with some help from John Cena, their official McValue ambassador, in a social campaign.

Sharing his faves from the new menu, John Cena said in a statement, “I always talk about ‘earning my sunset’ and there’s nothing like heading to McDonald’s after completely crushing your day.”

The more flexible McValue menu will include the Buy One, Add One for $1 Deal and the $5 Meal Deal from 2024, with lots more local and mobile promos to come.

Cena is actually a lifelong Mickey D’s fan, by the way, but he’s probably ordering off the full-priced menu, right?

Gassed Up

You remember Enron? The American energy corporation that went down in the flames of internal fraud and corruption 24 years ago?

Well the guys from the Birds Aren’t Real performance-art project have resurrected the Enron brand for parody gold, and they’re launching their first product: an at-home nuclear conductor.

After a series of deadpan appearances and interviews to build interest and confusion, the new “CEO” introduced the satirical “Enron Egg” in a Jobs-esque announcement video at the “Enron Power Summit.”

They even staged an old-fashioned CEO pie-in-the-face a la Bill Gates 1998.

The College Company purchased the rights to the Enron name for $275 to communicate “the dangers of coporatism and corporate greed,” so there’s really no telling what’s next for the Enron cinematic universe.

Blimp Centennial

The Goodyear Blimp is turning 100!

To celebrate, the Goodyear Tire & Rubber Company has begun touring the famous blimp over 100+ cities across North America and Europe with aerial stops at sporting events, music festivals, and other cultural moments.

And to really get the campaign off the ground, Goodyear will give 3 lucky tire-buyers a blimp ride to remember.

“With its century-long history and unique ability to instill a sense of wonder in those who experience it — whether from on the ground or in the air — the blimp gives Goodyear a way to connect with the public in a way no other tire company can match,” said Mark Stewart, CEO and President of Goodyear.

A Different Kind of Campaign

Did you know actor Matthew Lillard launched a liquor company called Find Familiar Spirits last year?

Now he’s teamed up with web series Critical Role to release a $99 Dungeons-and-Dragons-themed bottle of bourbon called Sandkheg’s Hide. We’ll spare you the details, but they’re unabashedly niche and sure to resonate with the target demo.

Your booze comes with a 44-page booklet with an original short story and artwork, as well as a new map from Critical Role.

Check out Lillard’s interview with Tubefilter for more.

Extraordinary Is Out There

Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. The campaign demonstrates that no matter how wild an AI dreamscape may be, there’s a real-world destination that’s just as incredible.

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