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😜 The best Super Bowl stunts and branded activations of 2025.

🐴 Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps.

🤖 Plus, AI tools, pharma brands and women take the spotlight.

🤝 Btw, these were the most inclusive Super Bowl ads of all time.

🏀 Nike returns to the Super Bowl after nearly three decades.

😅 Google removes incorrect AI from their Super Bowl ad.

🏈 As Super Bowl’s cultural cachet grows, brands look beyond in-game ads.

👀 Google starts testing new Search AI Mode.

🥚 Cracker Barrel eggs on Waffle House over surcharge.

🤔 Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video.

🔍 Google updates guidelines for combining GA4 and Search Console data.

🦾 Samsung’s Ballie is the rolling AI robot that wants to run your home.

🍺 Anheuser-Busch wants to rebrand domestic beer as “American.”

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Buffer found that Threads generates significantly higher engagement than X, with a median engagement rate of 6.25% compared to X’s 3.6%, meaning Threads posts receive 73.6% more engagement.

Here’s a closer look:

• Threads benefits from a community-driven approach, with discussions, open-ended questions, and interactive content that tends to foster deeper engagement.
• As a newer platform, Threads also has lower saturation, allowing posts to gain more visibility. The algorithm prioritizes meaningful interactions, similar to Instagram.
• That said, X remains the top platform for real-time and trending content like news, event discussions, and short-form posts. Opt for strong hooks, concise messaging, and leveraging retweets for amplification.
• Crossposting between Threads and X leverages each platform’s strength to help maximize reach. Post consistently, encourage discussions, engage in comments, and use community-style tags.

Take a look at the data at Buffer.

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Two magic words: ✨public domain.✨

Public Work is a search engine for public domain content.

Search up 100,000+ copyright-free, ready-to-use images from sources like The MET, New York Public Library, and more.

Re: The Coffee Mate commercial from last night.

The Nestle brand promoted a new cold foam product in a :30 spot that left Super Bowl fans feeling like they got slipped a little too much tongue.

According to The Daily Carnage Facebook group…

“[That] was the worst thing we have ever seen, right?”

“How did that get past…..well anyone, really?”

“And we are all talking about it…mission accomplished, right?”

Gagged.