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🥇 The USA Today Ad Meter 2025 results are in.

👀 But Booking.com is the most popular Super Bowl ad on YouTube.

🤝 Big tech players emerge as likely partners for TikTok US.

🫧 Poppi faces backlash over sending vending machines to influencers.

 Apple just built an adorable robot lamp.

✈️ KFC launches airline to take rugby fans to matches.

🌮 Qdoba joins NY Fashion Week with “Chip Core” stunt.

💰 Elon Musk just offered to buy OpenAI for $97.4 billion.

⌚ TikTok influencers are wearing Apple Watches on their ankles.

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Gmail’s new email placement algorithms have shifted how promotional emails are delivered to prioritize user experience. More emails now land in the Promotions tab, regardless of sender reputation.

Here’s how to increase your email visibility in the Promotions tab:

• Use visually compelling emails with engaging images and offers.
• Personalize campaigns to match recipient preferences.
• Use promotional badges & expiration dates to highlight key offers.
• Leverage the image carousel to showcase multiple products visually.

Here’s how to optimize for Primary tab placement:

• Limit CTAs and links.
• Keep emails lightweight with smaller file sizes.
• Tailor content for better relevance.
• Remove inactive users to improve deliverability.
• Include a footer GIF showing how to move emails to the Primary tab.
• Maintain a strong sender address.

Dig into the full guide at Netcore.

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Concierge is an AI-powered assistant for marketers looking to streamline research, content creation, and workflow automation.

It provides instant, well-cited answers, seamless integration with your favorite tools (Slack, Notion, CRM, etc.), and access to top AI models like GPT and Claude — no more multiple subscriptions.

Plus, its custom skills feature allows you to tailor responses to match your brand’s voice and style.

Connect your apps, select any AI model, and then ask whatever you want.

Did you notice that the Little Caesars and Pringles spots during the Super Bowl both hinged on the same creative concept?

That is… eloping facial hair.

Eugene Levy’s iconic eyebrows flew off in the pizza campaign, while Andy Reid’s and Nick Offerman’s mustaches flew off in the crisp campaign.

The brands quickly collaborated on a social post to acknowledge the coincidence and tease an “official” collaboration—with lots of other brands having fun in the comments.