The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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IKEA Like it’s 1996

Let’s keep the nostalgia flowing today.

IKEA is celebrating the 30th anniversary of its 1996 catalog with a Time Capsule experience.

Give us all the pine furniture, patterned textiles, and minimalist Scandi design!

They’ve opened up a digital window into late-’90s home design, and man does it feel good. Worth a scroll.

Take a Knick Day

ICYMI, there’s a parade happening in NYC today that’s kind of a BFD.

After waiting more than 50 years for an NBA championship, Knicks fans finally have something to celebrate.

Mother New York’s stunt campaign gives fans a medically approved excuse to skip work and join the fun.

Through a dedicated website, New Yorkers can generate personalized doctor’s notes diagnosing them with a case of “Knicks Fever” and recommending immediate attendance at the parade.

Mother even created a fictional medical expert who warns that symptoms include excessive smiling, difficulty focusing on non-basketball tasks, and an overwhelming urge to wear blue and orange.

The Colonel’s New Order

KFC just unveiled a serious global brand refresh across menu innovation, packaging, restaurant design, and visual identity.

There’s a new focus on chicken tenders, boneless menu items, and a lineup of 20+ sauces to slot into the growing personalization/customization trend.

They’re also rolling out updated branding, redesigned packaging, and next-gen restaurant concepts that create a more modern, digital-first experience.

But don’t worry: the Colonel, the bucket, and the “Finger Lickin’ Good” positioning remain firmly intact.

Heinzeken

It’s shaping up to be hot collab summer.

Heinz and Heineken’s “The Match We’ve All Been Waiting For” (ahead of the FIFA World Cup 2026) transforms an ordinary Heineken six-pack by replacing one beer bottle with a bottle of Heinz ketchup.

It’s a pairing that millions of fans apparently already enjoy on match-day. So why launch a new product when you can team up for a highly shareable moment?

The name-play is nice, too.

Color Me Impressed

CamelBak has collaborated with Crayola on a limited-edition drinkware collection.

It combines CamelBak’s hydration products with Crayola’s unmistakable colors and crayon-inspired design elements, so it’s pure whimsy.

The caps are even modeled after crayons. (!!!)

It’s Called Football

Pepsi’s latest global football campaign imagines a world where fans, not players or brands, define football’s unwritten rules.

It features David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, and Florian Wirtz, and it celebrates the debates, superstitions, rituals, and rivalries that the fandom unique (like settling arguments on the pitch).

Best of all, there’s a browser extension that automatically changes the word “soccer” to “football” and a partnership with Reddit that invites fans to debate and create their own rules for the game.

Don’t Even Ask

KFC Sweden worked with Uncommon Stockholm to pronote the new Bucket for One meal with…

…unsettling, dramatic images of people licking and coughing on chicken to get out of having to share it. Classic resource guarding.

Recession indicator or creative execution?

That’s Pretty Cool

Coors Light is kicking summer off with a campaign by Rethink.

Creative features everyday summer scenes shot entirely with thermal imaging tech.

Among the sea of hot reds and oranges, Coors Light appears in its signature icy blue.

The effect reinforces the brand’s long-standing “Cold As The Rockies” positioning.

Do The Shuffle

The iPod Shuffle is back. Sorta.

Back Market’s OOH campaign to sell refurbished Shuffles is turning some heads.

It reimagines the lack of a screen as a liberating feature, not a limitation.

It’s a smart way to speak directly to the growing digital wellness movement. Most of us spend 6 to 7 hours a day on on screens, so we’re constantly seeking new ways to disconnect.

For Gen Z, the Shuffle might as well be one of these new fangled “dumb” phones. It’s a novel representation of digital minimalism, and that’s hot right now.

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