👗 Everlane founder weighs in on the Shein sale.

🤖 Microsoft: “Let the AI bots scrape your sites.”

📺 YouTube updates unique reach calculation.

💋 Victoria’s Secret wants its sexy back.

⚽ Heineken turns soccer fans into volunteers.

LinkedIn is pushing video, and they’ve shared some tips for how to perform.

As everywhere, authenticity and repeatability are outperforming polished production. Creators who win on LinkedIn are building recognizable systems, not one-off viral posts.

Some things to consider:

• Start with expertise you already have. The best-performing videos are rooted in real experience and a clear point of view. Industry commentary, lessons learned, and simplified trend breakdowns perform well because they feel credible and practical.
• Consistency matters more than perfection. LinkedIn recommends posting 2–5 times weekly, with 1–2 video posts. Sustainable cadence beats sporadic high-production content.
• Series-based content is becoming the dominant format. Repeatable frameworks create familiarity and audience retention. Named formats (“How I Did It,” “Pick Up the Tab,” etc.) make content easier to scale and easier for audiences to recognize.
• Behind-the-scenes content builds trust. Audiences increasingly respond to process transparency rather than polished outcomes. Showing workflows, planning, scripting, and execution creates credibility.
• Native LinkedIn video is being prioritized. Vertical, mobile-friendly uploads appear to receive stronger placement in LinkedIn’s evolving video feed.
• The platform is clearly investing in video discovery. LinkedIn is expanding its video tab and carousel internationally after extensive testing.
• Simplicity wins. Smartphone footage, captions, natural lighting, and one clear idea per video are enough to succeed.

Head to LinkedIn for more.

Brew is an AI-native platform for generating personalized cold emails, building sequences, and testing messaging in one place.

It’s best for lean teams that need to launch campaigns, iterate on positioning, and adapt messaging quickly. You can focus on strategy while the AI handles the repetitive execution layer.

Don’t miss the latest episode of The Daily Carnage Show, “The Future of Google Search,” to learn more about Google’s plans to replace the search box with 24/7 AI-powered information agents and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.

What does that mean for advertising, for SEO, for the Internet as we know it?

Plus, catch up on Season 2:

• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

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Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”

Oatly built the world’s first Bike-Thru in Amsterdam.

Cyclists can order, pay, and pick up specialty oat milk drinks without ever getting off their bikes.

The campaign beautifully operationalizes sustainability and aligns perfectly wit Amsterdam’s cycling culture and Oatly’s plant-based positioning.

If you’re considering buying a plane ticket right now, same.

Plymouth, 1970