The Daily Carnage

Rebranding helps brands stay consistent and on-brand for all your marketing efforts. But it has to be done properly as a collaborative process with some transitioning.

Before you start your rebranding process, consider these Qs first:

• Do you want to make a partial or total rebrand?
• Has your target audience changed?
• Will a rebrand help to reach your brand’s goals?
• Do you need to update your mission, values, and vision, too?

The main idea is to create a brand identity (visual and otherwise) so that customers can understand who you are. Here are some parts of a brand identity that could be rebranded:

• Your Logo: It’s the thing people think of first for branding. If you are rethinking your logo, transitioning it from your old logo depends on how different you make it. Often you can do a switch across all channels. If it’s very different, you might need to launch an official announcement.
• Your Company Name: Your company’s name should align with your brand’s mission, vision, and values. This is something that’s going to need a direct “here’s our new name.”

• Your Brand Colors: Time for some competitor research and color psychology. Try to look at your brand with fresh eyes and consider what colors relay your messages this best.

• Your Typography. Check out whether your original fonts are compatible with your brand image. Ask yourself if they’re outdated and avoid following new font trends (they might not last).
• Your Slogan: Slogans should be short, sweet, and explanatory. It can be metaphorical, clever, or make a claim. When rebranding, don’t forget to consider your slogan’s alignment with your mission.
• Your Guidelines: The most important thing when rebranding is to get all the right people involved. Create a clear guide on color use, logo variations, imagery, font use, brand voice, and messaging. Get the whole team on board or else you get mixed branding and misuse.

Check out the full blog post by Mention that goes through everything to consider when rebranding.

So for anyone who’s on the hunt or getting ready to start looking, the job market is an interesting landscape right now. It’s tight for competition while also being a candidate’s market overall. So if you’re someone looking for a new role, you have to outsmart other candidates for the roles you really want.

So do what you do best: target your audience. Even if you are not actively looking, you can stay in the loop of perfect positions down the line. Here’s how:

1. Know yourself: First, start with asking yourself where your career stands before you look to advance it further. Are you missing any experience, certifications, nice-to-haves for your next ideal role?
2. Don’t miss a thing: Set your feeds up for success. Keep a pulse on your favorite companies and companies related to them. That can mean following them more closely on LinkedIn or even automating your feed with specific industry news.
3. Expand your network ahead of time: Ideally, you want to have connections with your favorite companies before you’re applying to their openings. Have an outreach template or two at the ready that you can easily personalize.
4. Track their openings: Once you’ve done steps 1-3, you can be really prepared to target openings, not just companies. Set your feeds up for alerts on their openings so you can be ready to apply on a ping.
5. Bonus step! Research keywords: When you’re researching companies you would like to work for, research their industries for hiring keywords. When you’re tailoring your application, use those keywords in your resume to align your experience to their role.

Startup Decoder wrote this article for the tech industry, but the advice rings true for marketers, too. Check it out to see other ways you can filter your job search.