The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Otter.ai

Just like otters with fellow otters, Otter.ai and transcription go hand-in-hand. When you’re in need of fast transcription for an audio file, leave it to this handy service.

Simply upload your audio file and let Otter.ai get to work. In a matter of minutes, you’ll have a complete transcription with searchable text and detection for separate voices so you know who is talking. Otter’s Ambient Voice Detection is constantly learning so every word is captured for your reference.

Upfluence for Chrome (plugin)

Where do you even begin when looking for influencers? We like to start by keeping one of our many mottos in mind – like hips, data don’t lie. With that, we discovered Upfluence for Chrome.

At a quick button click, this plugin analyzes an influencer’s profile performance. We’re talking about metrics like engagement rate, reach, audience demographics, and more. Plus, it’s compatible with IG, FB, Youtube, Twitch, Pinterest, and blogs.

The point is to help you make a list of relevant influencers to strengthen your campaign efforts!

Crello

It’s tremendously important to have a few content creation tools in your arsenal. If you’re looking for some great new templates, Crello is the jackpot.

You’ll find over 25,000 beautifully crafted templates so you can crank out new content. Plus, it offers more than still images and designs. There are over 5,000 animated templates and 2,000+ animated objects out of the box and ready to go.

Biteable

Folks, you know that eye-catching content is a must. Imagery is your best friend when grabbing the attention of readers. But what if you need it to say more? Video comes in clutch when getting a point across, so use it to your advantage.

Biteable is a super easy, out-of-the-box video creator that you’ll have up and running in no time. Choose from stock footage and images, or upload your own. There’s even a template you can use to promote your latest blog post. Not a bad way to diversify promotional content!

Google Ads Industry Benchmarks

Wordstream has a seamless tool that will compare your paid search metrics against your industry. You can compare metrics like click-through-rate, cost-per-click, cost-per-acquisition, and conversion rate.

All you have to do is enter your metric, select your industry, and choose search or display campaign. Then this tool will show how you rate against the industry average. Simple right!

MailTrack

We just stumbled on this nifty tool. MailTrack gives you a new level of power over your email. This free Gmail extension offers real-time inbox activity like alerting you when someone reads your email.

Knowing this you’ll be able to tailor your email messages and better manage journalists or influencers.

Find Emails with Hunter

We’re frequently doing outreach to get our content on reputable resources among other things. There’s one constant problem – the right email isn’t always readily available.

This is where Hunter comes in. Search for the brand you’re trying to reach out to. Then Hunter spits out a list of email addresses with “confidence scores,” which is their way of verifying the accuracy of the email.

And it’s mostly free. Hunter offers 50 email searches every month with its free version.

Hashtag for Likes

This paid hashtag finder tool specializes in Tiktok and Instagram. Its goal is to organically help you reach your target audience.

Hashtag for Likes is equipped to constantly display the most relevant tags to get you the biggest exposure. Plus, they seem transparently dedicated to security and customer service, which is a major green light to us.

MobileMonkey

The creme de la creme of chatbots. MobileMonkey is one of the more popular platforms for its lead generation features. With a free plan available and a paid version to connect to customers in real-time.

Plus, it’s backed by several big-name, marketing influencers like Neil Patel, Mari Smith, Brian Dean, and a few more.

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