The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Elbow Grease 💪

How to clean your lists.

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Wikiwand

Wikipedia is very much like Craigslist with its utilitarian design. Can you find just about anything you’re looking for? Yes. Will everything look bare bones? Also, yes. But, Wikiwand steps things up a notch.

This Chrome and Firefox plugin takes all the info on the Wikipedia page you’re viewing and pulls it all into a much nicer interface. It allows for an entirely different Wikipedia experience Fair warning, you’ll get lost in the sea of knowledge over and over again.

Free Instagram account checkup from Union Metrics

Need a starting place for your social media audit? Dive into Instagram with a free account checkup from Union Metrics. They’ve taken some algorithms from their paid analytics tool so you can get started.

The Instagram account check-up will tell you what you should post more or less of, which tags lead to more engagement for you, and what time of day you should post for best results.

QR Code Generator

Any chance we have to simplify interactions with customers, we’ll jump on that like a freshly made bed. One handy dandy tool for easily directing customers to your social media channels is a QR Code Generator.

We talked about the importance of keeping customers engaged in social media even after they purchase your products. Ship your package with a card displaying a QR code so people can easily scan and follow all your accounts. Take the searching out of the equation and create a QR code for your accounts.

Visme

Putting together infographics entail quite a bit. Depending on the content covered, things to consider include design, interface, data, copy, and more. Once it’s all finished, how do you truly set it apart? Visme gives you tools for building interactive infographics users will love.

Interactivity is key, and Visme emphasizes its importance with animated characters and illustrations for an engaging experience. You can also embed external content such as maps, forms, documents, and audio so your infographics don’t leave anything out.

The Customer Avatar Worksheet

Defining your ideal customer isn’t always a set it and forget it process. Audiences change and so may your offerings. When you go to the drawing board and define your target audiences, you’ll want detailed personas for tailoring outreach.

DigitalMarketer’s Customer Avatar Worksheet provides a great way of pinpointing your customer profiles. Hone in on 6 characteristics you’ll use for determining why your customer will buy. Plus, create a manifestation of your customer so you can anticipate objections and address their goals.

YouTube Automatic Captioning

Adding subtitles to videos is its own art form. Timing, transcription, sound effects, and music must all be considered. Paying for a service is a simple way of going about it, but there’s an even simpler way with YouTube’s automatic captioning.

Just select “Subtitles”, click your video, and review automatic captions. YouTube uses voice recognition and transcribes dialogue in your video accordingly. Better yet, upload a script so your closed captions may be as accurate as possible. After you’ve done this, just make any subtle timing adjustments needed. Voila!

Linkody

Checking your backlinks manually takes up lots of precious time and would require so much attention as the entire web keeps updating. When you’re looking for an overview of all your backlinks, Linkody delivers with ease.

Receive notifications when new links appear and existing ones disappear. Use the disavow tool so you can identify harmful backlinks and generate a disavow file you can upload to Google. You can even set up a daily overview you’ll receive in your email so you can stay on top of all your backlinks.

Facebook Pixel Helper Chrome Extension

Sometimes you don’t want to navigate away from a page when viewing its analytics. If you’re looking for a simple overview of all the events fired on your Facebook Pixel, then the Facebook Pixel Helper Chrome Extension does the trick.

Simply install the extension in Chrome and click it when you’re on one of your webpages. You’ll find event names, parameters sent, page warnings, and issues you should address. It’s a handy view you can utilize when you just need some quick info.

Keyword Tool

Want to jumpstart your research into Google’s suggested phrases? There’s a free and simple way to do this with Keyword Tool.

This tool pulls directly from thousands of keywords found in Google Autocomplete. Just type in a few keywords and see what is suggested. Give your own branded keywords a search and find out where your blind spots may be.