The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Elbow Grease 💪

How to clean your lists.

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Net Promoter Score

Have you narrowed down which customers are your best advocates? It helps knowing what they think of you and the service you provide. The Net Promoter Score lets you know which of your customers are most likely to refer you.

The NPS calculation is simple, and lies on a scale from 1-10. Promoters (score 9-10) are loyal enthusiasts who will keep buying from you and are most likely to refer others to your business. This metric gives an overall measure of how customers see your brand. Find out just who your own biggest advocates are.

Hashtag Expert

Not every post necessarily warrants 30 hashtags, but it’s good to have a handful in the bag. Hashtag Expert helps you get more followers and likes on Instagram with intelligently generated hashtags.

In order to ensure your hashtag use doesn’t come off as spammy, Hashtag Expert searches its database for millions of hashtags and finds the ones proven to garner likes, comments, and followers. You can even save all your favorite hashtags in the app and choose from 8 different algorithms for maximizing exposure in just the right way for you and your business.

Otter.ai

Just like otters with fellow otters, Otter.ai and transcription go hand-in-hand. When you’re in need of fast transcription for an audio file, leave it to this handy service.

Simply upload your audio file and let Otter.ai get to work. In a matter of minutes, you’ll have a complete transcription with searchable text and detection for separate voices so you know who is talking. Otter’s Ambient Voice Detection is constantly learning so every word is captured for your reference.

Upfluence for Chrome (plugin)

Where do you even begin when looking for influencers? We like to start by keeping one of our many mottos in mind – like hips, data don’t lie. With that, we discovered Upfluence for Chrome.

At a quick button click, this plugin analyzes an influencer’s profile performance. We’re talking about metrics like engagement rate, reach, audience demographics, and more. Plus, it’s compatible with IG, FB, Youtube, Twitch, Pinterest, and blogs.

The point is to help you make a list of relevant influencers to strengthen your campaign efforts!

Crello

It’s tremendously important to have a few content creation tools in your arsenal. If you’re looking for some great new templates, Crello is the jackpot.

You’ll find over 25,000 beautifully crafted templates so you can crank out new content. Plus, it offers more than still images and designs. There are over 5,000 animated templates and 2,000+ animated objects out of the box and ready to go.

Biteable

Folks, you know that eye-catching content is a must. Imagery is your best friend when grabbing the attention of readers. But what if you need it to say more? Video comes in clutch when getting a point across, so use it to your advantage.

Biteable is a super easy, out-of-the-box video creator that you’ll have up and running in no time. Choose from stock footage and images, or upload your own. There’s even a template you can use to promote your latest blog post. Not a bad way to diversify promotional content!

Google Ads Industry Benchmarks

Wordstream has a seamless tool that will compare your paid search metrics against your industry. You can compare metrics like click-through-rate, cost-per-click, cost-per-acquisition, and conversion rate.

All you have to do is enter your metric, select your industry, and choose search or display campaign. Then this tool will show how you rate against the industry average. Simple right!

MailTrack

We just stumbled on this nifty tool. MailTrack gives you a new level of power over your email. This free Gmail extension offers real-time inbox activity like alerting you when someone reads your email.

Knowing this you’ll be able to tailor your email messages and better manage journalists or influencers.

Find Emails with Hunter

We’re frequently doing outreach to get our content on reputable resources among other things. There’s one constant problem – the right email isn’t always readily available.

This is where Hunter comes in. Search for the brand you’re trying to reach out to. Then Hunter spits out a list of email addresses with “confidence scores,” which is their way of verifying the accuracy of the email.

And it’s mostly free. Hunter offers 50 email searches every month with its free version.