The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

The Year of Slop

SEO bait, syrup sneakers, and more.

Issues

View All

Domain SEO Analysis

We like Moz. And they must like marketers because they have some pretty useful tools. Like the Domain SEO Analysis tool for instance.

You’re able to get 3 free reports per day using Moz’s domain tool. When you hit the site, enter a domain, click analyze and boom! You have access to top competitive SEO metrics like
Domain Authority, top pages, ranking keywords, and more.

Social Mention

Monitoring what people are saying about your brand across several platforms and responding in a timely fashion is one heck of a task.

How can one reasonably stay on top of online publicity? Reputation management tools like Social Mention are a great fit for that kind of issue. Social Mention does the monitoring work for you, compiles a list, and sets comparative metrics:

Strength: measures activity in keywords or keyword phrases in the form of likes, comments, and shares.
Sentiment: offers an idea of the overall attitude (positive versus negative) of the posts.
Passion: When people repeatedly discuss your keywords.
Reach: measures the number of people who are exposed to your search keyword or brand.

Choosing an Email Provider

It’s really important to do your research. There are several email service providers out there and it doesn’t always make sense to go with the most known one.

It’s no secret we love Mailchimp. Heck, it’s the provider we use to send you the Daily Carnage. There’s great flexibility and it’s free for your first 2000 subscribers. But we all want to grow and it can get pricey on subscriber 2001.

There’s also Constant Contact, which we hear good things about! Utilize features like pre-designed templates or list tagging. Plus, there is special pricing just for non-profits!

Decide what you need in an email service provider and make sure to take the long-term into consideration.

Moz

Is there a smarter way to do SEO? Moz seems to think so. This all-in-one SEO tool can help your team with…

Conduct site audits to uncover technical SEO issues and get recommended improvements
Track the performance of traffic-driving keywords across 170+ search engines
See metrics to any site in seconds including anchor text and domain authority
Discover keywords to target along with difficulty scores, competitor research, and SERP analysis

Boomerang

Want to spruce up your Instagram with captivating mini videos? Give Boomerang a go. This nifty video app takes a burst of photos, then speeds them up and plays them forward and backward to create a looping video.

Feedly

Anyone else struggle with information overload? Yep, it happens to the best of us. We hear Feedly is a secret weapon to stay up on topics and trends! Plus, Feedly has this cutie AI research assistant named Leo

Ubersuggest

Our go-to SEO tool has to be Ubersuggest by Neil Patel. It’s completely free to use too. Ubersuggest can help amp up your content marketing production with keyword and content ideas, analyze page traffic, perform a site audit, and more.

Spend more time on your business and less time in it

Getting some outside help and a fresh perspective is a great way to keep your business on track. But if you’re not quite ready to bring in full-time help, then an apprenticeship is a great option.

That’s why Acadium wants to connect you with somebody who is eager to learn the ins and outs of marketing by helping your business succeed.

Acadium is a twofold service that helps people gain real-world marketing experience alongside their coursework and connects businesses with the help they need. The extra hands keep you focused on the most pressing aspects of your business as you mentor a determined apprentice who may prove to be the perfect hire down the line.

Give it a look and read about how Acadium has positively impacted many businesses!

Lucky Orange

Out of all the fruit, are oranges really the luckiest? Not sure we’re sold on the thought. Lemons may be, but oranges… But this is probably a discussion for another time.

There’s this tool called Lucky Orange and it basically tracks user experience on your site. You can learn so much from a tool like this by a heat map of where folks most interact or where people drop off in the buying process.

Pricing is pretty reasonable too for the data you could receive. If you want to optimize your site, look into Lucky Orange.