The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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The Year of Slop

SEO bait, syrup sneakers, and more.

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Growth Academy

We love learning. Heck, the Daily Carnage is built on sharing how to become the sharpest marketer in the room. Any reliable resource that can help us get better at our job is a friend.

Folks, let us introduce you to WordStream’s Growth Academy! This free resource can teach marketers, small business owners, and agency owners the skills needed to succeed in growing their careers and their businesses. Deepen your skillset with comprehensive and interactive classes like online advertising basics, ecommerce, lead generation, agency account management, and more.

Growth Academy isn’t a watch once and forget later resource. The courses allow you to put your new knowledge to the test with quizzes and certifications.

Ready to learn?

One-Stop-Shop for Partnership MKTG

We’ve done a handful of partnership marketing campaigns in the past. And we can thank DojoMojo for the assist.

The beauty of DojoMojo is its simple management system and it has a free version. You log in, make connections, and you’re on your way to growing an audience.

ColorZilla

Keeping with the colorful theme, ColorZilla is one tool we keep close as a Chrome extension. This free extension helps our team with color related tasks by getting a color reading from any point in a browser. We love this tool!

The best in Live Chat Software

Want to get your business in on the live chat game? Yeah, it’s one heck of a strategy, so we did a little research for you. One stand out software, get this, is called LiveChat. Talk about being direct with a name.

Anyway, LiveChat is a “customer service platform that automates your work and fuels your sales.” The features are top-notch. And worth taking a gander if you’re looking for an automation tactic to support your sales or customer service team.

Want to see comparisons for yourself? WPBeginner made a list of top live chat software options.

Customer Lifetime Value

CLV or Customer Lifetime Value is a seriously important metric. But it does take some work to figure out. Not Sheldon Cooper level work, but still. In case you didn’t know before, here’s Hubspot with a break down of the CLV equation.

Calculate average purchase value: Divide your company’s total revenue in a time period (usually one year) by the number of purchases over the course of that same time period.
Calculate average purchase frequency rate: Divide the number of purchases by the number of unique customers who made purchases during that time period.
Calculate customer value: Multiply the average purchase value by the average purchase frequency rate.
Calculate average customer lifespan: Average the number of years a customer continues purchasing from your company.
Calculate CLV: multiply customer value by the average customer lifespan.

Tired of sitting so much?

Happy Monday, folks! Today’s tool is coming straight outta our office. Our team switched to adjustable height desks a few years ago and it’s been one of our biggest productivity boosters.

We use iMovR‘s desks here at Carney, which has benefits of increased energy expenditure, lower-back pain relief, improved posture, and a few others.

No Strings Attached Website Analysis

While we’re on the topics of websites… when’s the last time you did a site audit? If it’s been a while, one great and free tool to use is the Website Auditor by Link-Assistant.

Get a clear glimpse of how your site is really performing with on-page optimizations, and solid data visualizations like:

Technical site optimization
Competitors’ on-page intelligence

Site structure visualizations
In-app content optimization

On-page SEO audit
TF-IDF analysis

Check-ch-check-check-check-ch-check it out!

Bitly

Here’s the thing. When you attach a link from your landing page or site, make sure it’s trackable. Because marketing without data is….. well, wrong.

When it comes to organic social we love using Bitly. This link-shortener and management platform is trying to educate the world about how links drive business results!

Facebook Ad Library

Y’all, we’re messin’ inside Facebook on the daily. More often than not, the paid side makes us want to chuck our computers out the window. All of em. But, there is one element that we find useful.

Facebook’s Ad Library is a great tool. It’s a searchable collection of all ads currently running through Facebook or Instagram. It’s your place for ad inspiration or to keep an eye on competitors.

Obviously, we’d never suggest stealing anyone else’s work. Ads Library gives you the opportunity to better understand your industry, check-in on the language or creative that’s being used, and grab an edge on your competitors, of course.