The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Elbow Grease 💪

How to clean your lists.

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Marvel

No, we’re not going to ramble about the superhero universe. Although, for the record, we could. See we stumbled across this web design tool called Marvel. It seems most useful in producing quick ideas, refining an interface, or building prototypes. This all-online tool allows you to…

Create beautiful wireframes, mockups, website or app prototypes for any device right from your browser.
Share work by showcasing the user journey and site hierarchy with realistic interactions. And no coding required.
Optimize your design-to-development process with our Handoff tool.
Give your team and stakeholders full visibility across every project.
Collaborate on each stage of the design process unified in one platform

Marvel has a variety of pricing options, but there is a free version with one user on one project.

Optimize Your SaaS Landing Pages Like an Expert

Here’s an insightful guide tailored to getting the most out of your SaaS landing pages. Not only does it come from Unbounce (a pretty dang comprehensive landing page platform), but they’ve teamed up with Talia Wolf and Active Campaign to corner the market on landing page conversion rate optimization expertise.

In this free guide, you’ll learn all about fixing your underperforming pages, best practices for optimization, and creating campaigns well-tailored to your customers’ needs.

Domain SEO Analysis

We like Moz. And they must like marketers because they have some pretty useful tools. Like the Domain SEO Analysis tool for instance.

You’re able to get 3 free reports per day using Moz’s domain tool. When you hit the site, enter a domain, click analyze and boom! You have access to top competitive SEO metrics like
Domain Authority, top pages, ranking keywords, and more.

Social Mention

Monitoring what people are saying about your brand across several platforms and responding in a timely fashion is one heck of a task.

How can one reasonably stay on top of online publicity? Reputation management tools like Social Mention are a great fit for that kind of issue. Social Mention does the monitoring work for you, compiles a list, and sets comparative metrics:

Strength: measures activity in keywords or keyword phrases in the form of likes, comments, and shares.
Sentiment: offers an idea of the overall attitude (positive versus negative) of the posts.
Passion: When people repeatedly discuss your keywords.
Reach: measures the number of people who are exposed to your search keyword or brand.

Choosing an Email Provider

It’s really important to do your research. There are several email service providers out there and it doesn’t always make sense to go with the most known one.

It’s no secret we love Mailchimp. Heck, it’s the provider we use to send you the Daily Carnage. There’s great flexibility and it’s free for your first 2000 subscribers. But we all want to grow and it can get pricey on subscriber 2001.

There’s also Constant Contact, which we hear good things about! Utilize features like pre-designed templates or list tagging. Plus, there is special pricing just for non-profits!

Decide what you need in an email service provider and make sure to take the long-term into consideration.

Moz

Is there a smarter way to do SEO? Moz seems to think so. This all-in-one SEO tool can help your team with…

Conduct site audits to uncover technical SEO issues and get recommended improvements
Track the performance of traffic-driving keywords across 170+ search engines
See metrics to any site in seconds including anchor text and domain authority
Discover keywords to target along with difficulty scores, competitor research, and SERP analysis

Boomerang

Want to spruce up your Instagram with captivating mini videos? Give Boomerang a go. This nifty video app takes a burst of photos, then speeds them up and plays them forward and backward to create a looping video.

Feedly

Anyone else struggle with information overload? Yep, it happens to the best of us. We hear Feedly is a secret weapon to stay up on topics and trends! Plus, Feedly has this cutie AI research assistant named Leo

Ubersuggest

Our go-to SEO tool has to be Ubersuggest by Neil Patel. It’s completely free to use too. Ubersuggest can help amp up your content marketing production with keyword and content ideas, analyze page traffic, perform a site audit, and more.