The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Elbow Grease 💪

How to clean your lists.

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Spend more time on your business and less time in it

Getting some outside help and a fresh perspective is a great way to keep your business on track. But if you’re not quite ready to bring in full-time help, then an apprenticeship is a great option.

That’s why Acadium wants to connect you with somebody who is eager to learn the ins and outs of marketing by helping your business succeed.

Acadium is a twofold service that helps people gain real-world marketing experience alongside their coursework and connects businesses with the help they need. The extra hands keep you focused on the most pressing aspects of your business as you mentor a determined apprentice who may prove to be the perfect hire down the line.

Give it a look and read about how Acadium has positively impacted many businesses!

Lucky Orange

Out of all the fruit, are oranges really the luckiest? Not sure we’re sold on the thought. Lemons may be, but oranges… But this is probably a discussion for another time.

There’s this tool called Lucky Orange and it basically tracks user experience on your site. You can learn so much from a tool like this by a heat map of where folks most interact or where people drop off in the buying process.

Pricing is pretty reasonable too for the data you could receive. If you want to optimize your site, look into Lucky Orange.

Growth Academy

We love learning. Heck, the Daily Carnage is built on sharing how to become the sharpest marketer in the room. Any reliable resource that can help us get better at our job is a friend.

Folks, let us introduce you to WordStream’s Growth Academy! This free resource can teach marketers, small business owners, and agency owners the skills needed to succeed in growing their careers and their businesses. Deepen your skillset with comprehensive and interactive classes like online advertising basics, ecommerce, lead generation, agency account management, and more.

Growth Academy isn’t a watch once and forget later resource. The courses allow you to put your new knowledge to the test with quizzes and certifications.

Ready to learn?

One-Stop-Shop for Partnership MKTG

We’ve done a handful of partnership marketing campaigns in the past. And we can thank DojoMojo for the assist.

The beauty of DojoMojo is its simple management system and it has a free version. You log in, make connections, and you’re on your way to growing an audience.

ColorZilla

Keeping with the colorful theme, ColorZilla is one tool we keep close as a Chrome extension. This free extension helps our team with color related tasks by getting a color reading from any point in a browser. We love this tool!

The best in Live Chat Software

Want to get your business in on the live chat game? Yeah, it’s one heck of a strategy, so we did a little research for you. One stand out software, get this, is called LiveChat. Talk about being direct with a name.

Anyway, LiveChat is a “customer service platform that automates your work and fuels your sales.” The features are top-notch. And worth taking a gander if you’re looking for an automation tactic to support your sales or customer service team.

Want to see comparisons for yourself? WPBeginner made a list of top live chat software options.

Customer Lifetime Value

CLV or Customer Lifetime Value is a seriously important metric. But it does take some work to figure out. Not Sheldon Cooper level work, but still. In case you didn’t know before, here’s Hubspot with a break down of the CLV equation.

Calculate average purchase value: Divide your company’s total revenue in a time period (usually one year) by the number of purchases over the course of that same time period.
Calculate average purchase frequency rate: Divide the number of purchases by the number of unique customers who made purchases during that time period.
Calculate customer value: Multiply the average purchase value by the average purchase frequency rate.
Calculate average customer lifespan: Average the number of years a customer continues purchasing from your company.
Calculate CLV: multiply customer value by the average customer lifespan.

Tired of sitting so much?

Happy Monday, folks! Today’s tool is coming straight outta our office. Our team switched to adjustable height desks a few years ago and it’s been one of our biggest productivity boosters.

We use iMovR‘s desks here at Carney, which has benefits of increased energy expenditure, lower-back pain relief, improved posture, and a few others.

No Strings Attached Website Analysis

While we’re on the topics of websites… when’s the last time you did a site audit? If it’s been a while, one great and free tool to use is the Website Auditor by Link-Assistant.

Get a clear glimpse of how your site is really performing with on-page optimizations, and solid data visualizations like: