The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Lost In Translation 🌎

The same AI experience can feel different across cultures.

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Headliner

When it comes to promoting your podcast – or anything, really – video is an incredibly dominant piece of content. Folks love engaging with video like Ross Geller loved getting engaged.

Headliner lets you pull visualized audio snippets and more so you can better promote your content.

Use the waveforms tool for a moving sound wave visual and get automatic transcriptions for all your audio. You’ll have export options for various social media channels, and you can create as many videos as you want with text animations and other media types added.

Test Page Title & Meta Description Visibility

Wondering where your own meta descriptions stand? Or even those of other sites? Check your own meta description length and generate previews of other sites with ToTheWeb’s Page Title & Meta Description Visibility tester.

Just enter in the page URL and this tool will generate a preview of your description as it would appear in Google. You can modify it until you arrive at your desired length and have all the info you need.

Renderforest

Putting together the content to proudly display in Google Carousels has never been easier. Content creation tools are bountiful and we love sharing new tools. Renderforest is an excellent tool for videos and much more.

If you have a script put together, just choose your preferred template and customize it with text, screenshots, images, etc. Most of the work is already done, so you’ll have a brand new piece of content to run in no time.

Easel.ly

Displaying text, no matter how important, will only lure in so many people. Infographics, on the other hand, immediately capture attention and act as the perfect conduit for displaying information.

Easel.ly lets you easily build out interesting, and more importantly, engaging infographics. 90% of the work is already done in the templates you choose. All you need is text, brand colors, and some icons, charts, or illustrations and you can publish right away or download in various formats.

Explanations by Google Ads

If you work in Google Ads (or let’s face it any form of digital advertising), you know unexplained changes in performance can happen a lot. And unfortunately, there are times where you just don’t have an answer or don’t know how to diagnose it.

On a positive note, Google recognized this was a thing, so they are working on a solution. Insert Explanations. This tool has been in the beta testing phase since last year, but it’s currently available for manual CPC or eCPC Search campaigns. Explanations will allow you to “view the most likely reasons for impression, click, and cost changes with the click of a button.”

Visit Google to learn more about this potential tool!

StayFocusd

Never in humanity’s history have there been as many distractions as we have today. This is fantastic when you’re bored and looking for something to do; there are almost infinite possibilities. However, it’s often a hindrance when getting work done. StayFocusd keeps you right on track.

There are plenty of websites, extensions and apps for limiting access to social media and other websites while you work, but StayFocusd lets you set time limits on these rather than blocking them outright. This way you can allow yourself 15 minutes on Facebook and another 15 on YouTube if you really need a quick break.

Photerloo

As we said friends, the # of #s used on Instagram posts help expand your reach and find the right audiences. With 30 hashtags available, it can take some time thinking up 30 relevant tags. Photerloo makes the process much easier.

There are plenty of tools for unearthing great hashtags you can use, but Photerloo goes a step further with machine learning capable of identifying key aspects of your image. It spits out hashtags based upon what it sees – a great starting point for your next post.

Gleam

Looking for a way you can effectively manage entries for online contests? Incentivize new subscribers, followers, commenters, and likes all with Gleam.

Gleam is an easy way you can get contests and giveaways up and running. It’s an effective way for driving people to your social media channels, and doing so allows them entries into your contest. An average campaign from Gleam drives 1.2 actions completed per unique impression, so check out what it can do for you.

Google Alerts

The ability to stay up to date and react to the changing marketing world deserves to be a recognized skillset. Heck, we have Facebook over there changing its appearance once a month and moving things around, then there’s TikTok making all kinds of new trends. And don’t even get us started on Google’s ever changing algorithm.

So you can maintain your sanity, try out Google Alerts. Just put in a keyword or a topic and you’ll be alerted when new content comes up with the term you’re watching.

It’s a great way to follow the latest on certain subjects or jump on opportunities you may foresee in your niche.