The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Lost In Translation 🌎

The same AI experience can feel different across cultures.

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Post Inspector

Everyone wants good looking content. When you put serious time and energy into creating a great piece of content, make sure it looks good wherever you share it. LinkedIn Post Inspector helps you visualize what your posts will look like within LinkedIn.

Paste in your URL and it will display a thumbnail with title and description text. Use this tool so you don’t miss anything or let important pieces fall through the cracks. You can also update data on the content you post when you’ve created revisions. It’s super simple and can save a potential headache.

ClickToTweet

When inspiration strikes, people whip out their phones and share 140 characters with the rest of the world. It’s not always instantaneous, but it can be with ClickToTweet.

ClickToTweet lets you generate custom links so someone can click something you’ve written and instantly share it with Twitter.

For instance, let’s say you have an inspiring quote or insightful data on your website and a visitor wants to tweet it. Use ClicktoTweet to create a link, add it to your site, then when someone clicks the link, the quote will populate in twitter and all they’ll need to do is click “Tweet.”

Podium

Reviews are highly valuable for businesses and can provide a real boost to new customers. And as we learned last week, reviews can pop up just about anywhere from social media platforms like Google My Business and Facebook to specific platforms like Yelp and more.

But how do you manage reviews across so many different sites? Podium reigns it all in with a comprehensive review tool.

Let visitors see reviews aggregated across various review sites. You can respond to reviews with templates built with customer service in mind. Podium integrates into your existing platforms and you can even send automated review invites.

Check out Podium and watch the reviews flood in.

Keybr

We type so much every day. We probably don’t even realize how much it all amounts to. Between emails, texts, Google searches, blog posts, etc.: we’re all writers in our own right. Keybr helps you improve typing skills no matter your proficiency.

Whether you peck keys with two fingers or you’ve typed the proper way for years, Keybr can help you speed up. It constantly learns from your typing habits and takes into account letters you typically miss or mistype. Learn basic positioning or improve your typing speed right away.

Wikiwand

Wikipedia is very much like Craigslist with its utilitarian design. Can you find just about anything you’re looking for? Yes. Will everything look bare bones? Also, yes. But, Wikiwand steps things up a notch.

This Chrome and Firefox plugin takes all the info on the Wikipedia page you’re viewing and pulls it all into a much nicer interface. It allows for an entirely different Wikipedia experience Fair warning, you’ll get lost in the sea of knowledge over and over again.

Free Instagram account checkup from Union Metrics

Need a starting place for your social media audit? Dive into Instagram with a free account checkup from Union Metrics. They’ve taken some algorithms from their paid analytics tool so you can get started.

The Instagram account check-up will tell you what you should post more or less of, which tags lead to more engagement for you, and what time of day you should post for best results.

QR Code Generator

Any chance we have to simplify interactions with customers, we’ll jump on that like a freshly made bed. One handy dandy tool for easily directing customers to your social media channels is a QR Code Generator.

We talked about the importance of keeping customers engaged in social media even after they purchase your products. Ship your package with a card displaying a QR code so people can easily scan and follow all your accounts. Take the searching out of the equation and create a QR code for your accounts.

Visme

Putting together infographics entail quite a bit. Depending on the content covered, things to consider include design, interface, data, copy, and more. Once it’s all finished, how do you truly set it apart? Visme gives you tools for building interactive infographics users will love.

Interactivity is key, and Visme emphasizes its importance with animated characters and illustrations for an engaging experience. You can also embed external content such as maps, forms, documents, and audio so your infographics don’t leave anything out.

The Customer Avatar Worksheet

Defining your ideal customer isn’t always a set it and forget it process. Audiences change and so may your offerings. When you go to the drawing board and define your target audiences, you’ll want detailed personas for tailoring outreach.

DigitalMarketer’s Customer Avatar Worksheet provides a great way of pinpointing your customer profiles. Hone in on 6 characteristics you’ll use for determining why your customer will buy. Plus, create a manifestation of your customer so you can anticipate objections and address their goals.