The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Lost In Translation 🌎

The same AI experience can feel different across cultures.

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Recordit

A picture is worth a thousand words, and a video will show you dozens of pictures every second. Do the math and you’ll find this amounts to a lot of words. But as video tends to take up lots of space, we find a GIF is a very happy medium.

Recordit is a handy dandy GIF maker for Mac and PC. It works by recording a screencast of a portion of your screen. Then it processes what you’ve captured into an easily shareable GIF. Voila! Use it for simple, sharable demonstrations or how-to visuals.

Frontify

Consistency goes a long way in helping shape how people interpret your brand. Frontify is the perfect tool for creating a set of standards you need for your brand. Over 30 smart blocks from numerous templates allow flexibility in laying out your brand guidelines without reinventing the wheel.

The best part is your guidelines will always be up to date. No revisiting old documents and updating PDF’s according to changes. Get the right teams involved by setting varying access rights to different stakeholders, and let them see all your on-brand collateral, guidelines, and asset libraries.

Woven for iPad

Organization is tough to master and makes a huge difference when you do. People rely on calendars when it comes to staying on task and getting things done.

For many, the calendar is just one piece of the puzzle. Luckily, Woven pieces together everything else so you don’t have to. With all the built-in scheduling tools you need, Woven shows you everything from your upcoming meetings to breaking down where most of your time is spent.

Plus, when you’re away from your desktop, Woven for iPad allows you to keep your workflow with ease. You’ll have scheduling abilities within iMessage, keyboard shortcuts for fast scheduling, and Siri Support. Give Woven Calendar for iPad a try for free!

Wordtracker

Would you agree that we, marketers, put the word in wordsmith? Yeah, we agree. We hunt for quality, paid search terms, plan keywords for SEO, write social copy, or prepare a pitch? Using the right words is hella important.

That’s where Wordtracker comes in. This tool unveils the words you need for outranking your competition. It pulls from various sources such as Google, Youtube, Amazon, and even Wordtracker itself. You can find related keywords for stronger content and see the difficulty of the competition right within the tool.

Net Promoter Score

Have you narrowed down which customers are your best advocates? It helps knowing what they think of you and the service you provide. The Net Promoter Score lets you know which of your customers are most likely to refer you.

The NPS calculation is simple, and lies on a scale from 1-10. Promoters (score 9-10) are loyal enthusiasts who will keep buying from you and are most likely to refer others to your business. This metric gives an overall measure of how customers see your brand. Find out just who your own biggest advocates are.

Hashtag Expert

Not every post necessarily warrants 30 hashtags, but it’s good to have a handful in the bag. Hashtag Expert helps you get more followers and likes on Instagram with intelligently generated hashtags.

In order to ensure your hashtag use doesn’t come off as spammy, Hashtag Expert searches its database for millions of hashtags and finds the ones proven to garner likes, comments, and followers. You can even save all your favorite hashtags in the app and choose from 8 different algorithms for maximizing exposure in just the right way for you and your business.

Otter.ai

Just like otters with fellow otters, Otter.ai and transcription go hand-in-hand. When you’re in need of fast transcription for an audio file, leave it to this handy service.

Simply upload your audio file and let Otter.ai get to work. In a matter of minutes, you’ll have a complete transcription with searchable text and detection for separate voices so you know who is talking. Otter’s Ambient Voice Detection is constantly learning so every word is captured for your reference.

Upfluence for Chrome (plugin)

Where do you even begin when looking for influencers? We like to start by keeping one of our many mottos in mind – like hips, data don’t lie. With that, we discovered Upfluence for Chrome.

At a quick button click, this plugin analyzes an influencer’s profile performance. We’re talking about metrics like engagement rate, reach, audience demographics, and more. Plus, it’s compatible with IG, FB, Youtube, Twitch, Pinterest, and blogs.

The point is to help you make a list of relevant influencers to strengthen your campaign efforts!

Crello

It’s tremendously important to have a few content creation tools in your arsenal. If you’re looking for some great new templates, Crello is the jackpot.

You’ll find over 25,000 beautifully crafted templates so you can crank out new content. Plus, it offers more than still images and designs. There are over 5,000 animated templates and 2,000+ animated objects out of the box and ready to go.