The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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Content Decay

Let’s face it, quick wins in marketing are hard to come by. When there’s a tool that eases our workload, we’re all about it.

One way to cash in on a quick win is through refreshing old content pages. Doing this can help you increase traffic and reach higher rankings. And Content Decay by Clickflow does the initial research for you.

Connect Content Decay with your Google Analytics and Search Console data. Once connected, it finds pages that lost the most search traffic since peaking. You end up with a report of page listings that could use an update.

Not too shabby, right?

Rank Math

So you want to optimize your pages to rank higher in the search engines? Don’t we all, friends. Don’t we all.

Luckily, we’re hearing great things about Rank Math. It’s a free WordPress plugin that helps with writing SEO-friendly content and ranking higher in search engines. Just to name a few basics, you could…

Add titles, meta descriptions, and other meta tags
Redirect URLs
Find and fix dead links

Q&A Hub

Speaking of supercharged content… Brainstorming fresh content ideas that are both helpful and relevant can be a more daunting task than it sounds.

One place to look is inside Quora. If you don’t know, Quora is a hub that lets users ask questions and receive answers. It’s a pretty useful tool for content marketers to discover what kind of questions their audiences are asking.

Search for your industry or relevant topics and find discussions to help you with blogging inspiration. Plus, you can share your content and gain awareness by answering questions too.

Cliche Finder

There are times for fluff. Like sandwiching fluffy marshmallow sweetness between chocolate and graham cracker then roasting it over a roaring fire in your back yard. Anyone else counting down the days to summer campfires?

But back to business. There are places where fluff doesn’t belong, such as in PR pitches about your business’s stance on COVID precautions. We came across this nifty tool that gets the fluff out of your writing. It’s called Cliche Finder.

This free tool finds and highlights clichés in your writing. Your writing should improve as Cliche Finder identifies and helps you eliminate words, expressions, and phrases that are trite, stale, or overused.

WordPress Plugin: Icegram

We’re all about WordPress plugins and Icegram is another one of our favorites. With it, you can easily set up awesome opt-ins and CTAs to turn visitors into fans. Here are just some of the features you get with this multi-purpose plugin…

Grow your subscriber list by choosing from four different attention-grabbing, high converting email opt-in forms and message styles
Display powerful call to action buttons and drive visitors to any page you like.
Easy integrations with email marketing services like Email Subscribers, MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, and InfusionSoft
Mobile responsive design
Unique Headline Generator that creates engaging headlines – so you get a copywriting headstart
Decide where and when to show your campaigns and opt-in forms whether it’s on specific pages, categories, or posts; to certain users; on a specific schedule, via shortcode.

Free Google Ads Performance Grader

Interested in a second opinion with your Google Ads? WordStream’s performance grader can help ya out with a free, detailed review that involves areas like…

Wasted Spend
Quality Scores
Click-Through Rates
Long-Tail Keywords
PPC Best Practices

Give it a go, friends!

Coolors

Looking for a pretty slick tool to up your color game? Y’all we just spent way too much time playing with a palette creation tool called Coolors.

We talked a bunch about how colors play a fairly big role in your homepage. So if you’re planning a redesign, or want to discover more colors that can complement your current brand, Coolors is the tool to use.

- It’s incredibly easy to use (almost game-like).
- Search through a 5 color palette with the push of the space bar.
- Create your individualized palette with the locking feature.
- Use the inspector feature to input colors you already have.
- Upload an inspiring photo and automatically extract the palette.

Build a Better Site with Elementor

We’re about to spill secret sauce – ready? One of the main tools used in the project with BILT was a nifty tool is called Elementor. Like we said above, among other important tasks, the BILT team needed the ability to make changes to their own site.

We turned to Elementor as it offers the ability to edit pages in a completely visual way. And hang on to your socks folks ’cause there’s more to this tool…

Control every aspect of your web design workflow from one place
Reap the power of 100% visual design
Build websites that load faster, and speed up the process of building them
Offer pixel perfect design, yet produces 100% clean code
Integrate your site with your favorite marketing tools – generate more traffic, leads & conversions.

Can you tell we’re big fans?

Free Intent Data Tool

It’s true, buying has slowed in recent weeks, but not everything’s on hold. So how can you find out who’s still searching for what you sell, and who should be left alone for a while? It’s like they say, “work smarter not harder.”

And your key to working smarter is Intent data. It can provide clues about which businesses are actively researching topics relevant to your business across various digital channels. In other words, you get the opportunity to prioritize email outreach, ad targeting, and direct mail campaigns.

Bombora’s free Company Surge® Alerts tool helps you quickly get started with B2B Intent data. It takes less than 10 minutes to create an account and you’ll receive: