The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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The best in Live Chat Software

Want to get your business in on the live chat game? Yeah, it’s one heck of a strategy, so we did a little research for you. One stand out software, get this, is called LiveChat. Talk about being direct with a name.

Anyway, LiveChat is a “customer service platform that automates your work and fuels your sales.” The features are top-notch. And worth taking a gander if you’re looking for an automation tactic to support your sales or customer service team.

Want to see comparisons for yourself? WPBeginner made a list of top live chat software options.

Customer Lifetime Value

CLV or Customer Lifetime Value is a seriously important metric. But it does take some work to figure out. Not Sheldon Cooper level work, but still. In case you didn’t know before, here’s Hubspot with a break down of the CLV equation.

Calculate average purchase value: Divide your company’s total revenue in a time period (usually one year) by the number of purchases over the course of that same time period.
Calculate average purchase frequency rate: Divide the number of purchases by the number of unique customers who made purchases during that time period.
Calculate customer value: Multiply the average purchase value by the average purchase frequency rate.
Calculate average customer lifespan: Average the number of years a customer continues purchasing from your company.
Calculate CLV: multiply customer value by the average customer lifespan.

Tired of sitting so much?

Happy Monday, folks! Today’s tool is coming straight outta our office. Our team switched to adjustable height desks a few years ago and it’s been one of our biggest productivity boosters.

We use iMovR‘s desks here at Carney, which has benefits of increased energy expenditure, lower-back pain relief, improved posture, and a few others.

No Strings Attached Website Analysis

While we’re on the topics of websites… when’s the last time you did a site audit? If it’s been a while, one great and free tool to use is the Website Auditor by Link-Assistant.

Get a clear glimpse of how your site is really performing with on-page optimizations, and solid data visualizations like:

Technical site optimization
Competitors’ on-page intelligence

Site structure visualizations
In-app content optimization

On-page SEO audit
TF-IDF analysis

Check-ch-check-check-check-ch-check it out!

Bitly

Here’s the thing. When you attach a link from your landing page or site, make sure it’s trackable. Because marketing without data is….. well, wrong.

When it comes to organic social we love using Bitly. This link-shortener and management platform is trying to educate the world about how links drive business results!

Facebook Ad Library

Y’all, we’re messin’ inside Facebook on the daily. More often than not, the paid side makes us want to chuck our computers out the window. All of em. But, there is one element that we find useful.

Facebook’s Ad Library is a great tool. It’s a searchable collection of all ads currently running through Facebook or Instagram. It’s your place for ad inspiration or to keep an eye on competitors.

Obviously, we’d never suggest stealing anyone else’s work. Ads Library gives you the opportunity to better understand your industry, check-in on the language or creative that’s being used, and grab an edge on your competitors, of course.

An Efficient Browser

On a regular basis, we got about 50 tabs up on our browser at once. You know how it starts. Beginning the day with email, several of which, demand you open new tabs to check reports or project statuses. Then ya gotta check social media. When you finally start grinding out a project, it takes about 10 tabs to get all the materials together. And good grief, if you have to find a stock photo…

Yinz get our point. Your browser quickly snowballs into a hot mess before lunch. To maintain that madness we fully utilize two things: Bookmarks and Extensions.

Our bookmarks are filled with tools we use daily like Trello, Google Analytics, Pixlr, Bitly, Canva, FB Creator Studio, TweetDeck and more. And we’re all about Google Chrome Extensions too. We talked about Elegantt above but we also have Grammarly, FontNinja, and ColorZilla to name a few.

These easy-access tools give us peace of mind when clicking the little x and clean off our workspace. Our tool tip today: look to see which Extension and Bookmarks can make your work more efficient.

CoSchedule Headline Analyzer

What if we said you could play a game and work at the same time? Y’all we can spend hours playing with CoSchedule’s Headline Analyzer.

When we got a blog, video, or anything that is headline-worthy, we run it through the analyzer. Think about it. If our subject line doesn’t sound appealing, do you open the email? If a title doesn’t seem helpful from Google search, will you click on it? No, ya wouldn’t.

With Coschedule’s Headline Analyzer you get top of the line titles, which lead to more people clicking on your stuff. And that’s a game we wanna win!

Chrome Dev Tools

Dev Tools is the real deal, friends. It’s built directly into Google Chrome giving you seamless access to creating a better website in no time.

Our dev guy will continue sharing the goods on Dev Tools. But in case you want to get a head start and explore on your own, we’ll leave it here for ya.