The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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Copy and Paste

Today’s tool is like ‘Notes’ but for Instagram. It’s called ‘Caption Writer for Instagram‘ and it allows you to easily copy and paste properly formatted text into Instagram.

Forget about adding all the dashes and dots. Let Caption Writer do it for ya.

Got Questions?

So, you’re ready to ask your customers what they think of your brand, right?

Here’s the tool to do it.

Typeform.

This nifty surveying tool takes the less is more approach. It’s super simple to use and the integrations are plentiful.

The (basic) free version should be enough to get you up and running. You’ll get 100 responses for free and up to 10 questions.

Survey on!

Snap It

Social Snap lets you download images and videos from social media websites.

It’s a newer tool, so options are limited to Reddit, Instagram, YouTube and Twitch.

We’re excited to see this built out a little more, but it’s definitely a cool, free tool to play around with.

Tag.

Think Instagram shopping tags, but anywhere!

Tag allows you to add product tags on any image and share them on your shop, blog or social media. This is a newer SaaS product, so you may encounter a bug or two. We gave it a whirl and are digging it so far.

You get 1 collection for free. Give it a go below.

New Audience Dashboard

We know a lot of you use Mailchimp (as do we), so we wanted to keep you in the loop with some recent changes to your lists in Mailchimp.

Basically, Mailchimp is making it easier to extract data and insights from your lists (now called Audiences).

Here’s what’s changing:

If you had multiple ‘lists,’ they’re now ‘audiences.’
You’ll now view campaigns and reports in the context of one audience at a time.
You can quickly switch between audiences using the dropdown.

Here’s what’s new:

Get a holistic view of your audience.
See new segments you can target at a glance.
Take action directly from the page.

Dive in deeper below.

Just Pock It

This one is for all y’all Apple users with a new-ish Macbook Pro (sorry PC users).

Pock allows you to display your dock in your iOS touch bar. It’s free and open source!

The Hottest Social Network You’ve Never Heard Of

Today’s READ is one part educational and one part experimental.

We know our audience pretty well here, so we’re gonna make a bold claim and guess that not many of you are using TikTok. It doesn’t hurt to know about it though, right?

If you’re using it (skip a few paragraphs).

If you’re not, here’s what you need to know:

TikTok is an up-and-coming social media platform that allows users to share short-form, 15-60 second videos. It’s kind of like Vine (RIP).

The numbers are pretty impressive too. In June of 2018, TikTok reported over 500m daily active users. 40% of those users are between the ages of 10-19, followed closely by 20-29 year-olds making up 26% of the userbase.

So, what does this mean for you or your brand?

TikTok is in a weird place. It very well could live and die, just like Vine.

But…

If you’re quick to adopt, the payoff for your brand could be huge.

While paid marketing is still in its infancy on the platform, there are some cool features on the horizon for us marketers.

Particularly, the ‘sponsored hashtag challenges.’

Jimmy Fallon challenged users to drop to the ground and roll around like a tumbleweed when western music played in the background. The #tumbleweedchallenge search now yields over 27m results.

As TikTok continues to gain steam, we’ll likely see more brands and influencers hop on the trend to share even more exclusive content with their fans.

Smash the button below to learn all about TikTok.

Can I Get a Backlink?

Wanna see who’s linking to your site? Ya, you do.

Check out Ahref’s free backlink tool. It’ll show you the top 100 backlinks to any website.

Bonus round anyone? It also shows the five most linked‐to pages, most common anchor texts, and the total number of backlinks and referring domains.

The Boron Letters

We just talked about copywriting, so today’s tool is fitting.

If you wanna get better at copywriting, you need to read ‘The Boron Letters’ by Gary Halbert. The letters were written from prison by famous copywriter, Gary Halbert to his son.

Do yourself a favor and print them out. Yes, actually print them out and take notes.

By the way, they’re free.