
The Year of Slop
SEO bait, syrup sneakers, and more.
The savvy marketer's hub for industry news, insights, resources, and culture.

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Well, it was probably inevitable that someone made a Karen AI.
You can vent to Karen about a faulty product or terrible service, give it the offending company name, and upload a picture for it to analyze or simply list a few grievances, and it’ll start fuming.
Sincerely Karen generates a well-written complaint, which you can send off right away or simply use as a cathartic exercise. There’s even a classy mode to moderate tone.
(Sorry to our 87 subscribers named Karen.)
Google Sheets now supports third-party smart chips. This means you can pull rich data from your apps—like Asana, Jira & Confluence, Canva, Lucid, Loom, Whimsical, and Zoho Projects—right into Sheets.
Just install the relevant add-on from the Google Workspace Marketplace and paste a link from the third-party source into your spreadsheet. Then, press “tab” to see the smart chip populate. Neato.

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The email marketing platform and CRM suite formerly known as Sendinblue enables you to manage customer relationships via email, SMS, and chat — all in one place.
More affordable than HubSpot, Brevo’s Marketing, Sales, Customer Data, and Conversations Platforms help you increase conversions with multichannel campaigns, manage your pipeline, improve customer service, unify data, and individualize your comms.

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Wait, why did it take this long for someone to make a search engine specifically for “which streaming platform has [When Harry Met Sally] this fall” and similar burning universal queries?
Anyway, it’s here, it’s Streamin, and it gives you great metadata along with the option to set an alert for something currently unavailable. Word is they’re going to add location availability for VPN users, too.
(Watching movies is obviously very important for market research purposes.)

Google has brought back Magic Cat Academy, its classic Halloween Doodle mini-game, which debuted in 2016 and returned in 2020.
Until EOD, you can visit the Google homepage on web and mobile to join Momo the Cat on a journey through Earth’s atmosphere.
This year, you’ll have to battle through bedsheet ghosts, frickin’ bats, and spooky spiders without losing all five of your cat lives.
And yes, there is a real Momo cat who inspired the cartoon. :’)
You know when you’re really jamming in your workflow and your brain is working faster than your cursor?
It would be nice to have a clipboard where all your copied text lives. Copied text leads to ideas!
That’s what Quill is. Access and manage a universal, searchable clipboard history across your Apple devices so you never lose another snippet—or idea—again.

Can’t afford a freelancer at the moment? Blaze can float ya.
Based on your website and IG handle, Blaze detects your brand’s colors, fonts, and vibes to recreate 100+ types of visual content for you.
We’re talking Instagram stories, TikTok thumbnails, blogs, Pinterest posts, YouTube covers, whatever. Blaze can even schedule, post, remix, and repurpose content for you.
Plus, it has the best landing page we’ve seen in a while.

Glazed is the first visual product analytics tool that integrates directly with your UI designs in Figma, Sketch, etc.
That means anyone on your team can access user insights in seconds—no silos—and no event names or Slack pings required.
Build custom funnels with a click directly from your designs, and understand and optimize how your UI is used through click and screen heat maps.
Quick, tell your designers!
Marketers know the double-edged sword of social media better than anyone else. It’s hard to stay off the feeds. What should be a brain-break from intense focus is probably just draining you even more with addictive algorithms.
Get more stuff done—but more importantly, give your brain a break—with a blocker app.
Burnout Buddy helps reduce your screen and set boundaries with a blocking mechanism that works for you—by schedule, daily limit, focus-based, and more. It’s free to use and no account necessary.

Rich O'Donnell

Rich O'Donnell

Shannon Sankey

Rich O'Donnell

Rich O'Donnell

Rich O'Donnell

Shannon Sankey

Shannon Sankey

Ian David
