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🧠 This comprehensive prediction of AI in 2027 was calculated using trend extrapolations, wargames, and expert feedback.

🎥 Video: YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025.

✈️ United Is selling ads for JetBlue.

🗳️ Everyone is talking about Zohran Mamdani’s bodega-inspired campaign poster.

🥐 And just like that… Hot Fellas Bakery is available on GrubHub.

💸 What happens to ad budgets in a world where the website matters less?

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TikTok has become a full-fledged search engine, reshaping how we discover brands, tutorials, and ideas.

If your content isn’t optimized for TikTok search, you’re missing out on long-term visibility. That’s where TikTok SEO comes in.

To stand out, you have to speak your keywords, include them in captions and on-screen text, and understand how TikTok’s algorithm tailors content based on search behavior, engagement, and context.

Here are 7 best practices for TikTok SEO in 2025:

• 📄 Use keyword-rich captions. Write exactly what your audience would search.
• ✍️ Overlay relevant on-screen text. Reinforces search terms visually.
• 🎙 Say your keywords out loud. TikTok indexes spoken phrases.
• 🏷 Use niche, relevant hashtags. Avoid overloading with generic tags.
• 📁 Rename your video file. TikTok reads filenames before upload.
• 💬 Engage in the comments with keywords. Strengthens context.
• 📊 Track and iterate. Use analytics to double down on what works.

Check out EmbedSocial’s guide to TikTok SEO for more.

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Alas! Google has introduced a new monetization tool called Offerwall to help offset the loss of referral traffic caused by AI-powered search.

Available for free in Google Ad Manager, Offerwall lets publishers present readers with flexible access options—like watching ads, taking surveys, or making micropayments—to unlock content.

Publishers can also customize the Offerwall with their own branding and include options like newsletter sign-ups.

During its year-long test with 1,000 publishers, Offerwall led to average revenue lifts of 5–15%, with some publishers seeing as much as 20%.

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For $99, you get 200 characters to share your stuff right in this spot.

Our on-demand process lets you select your date, drop in your creative, complete your payment, and get your Classified Ad our calendar ASAP.

Ain’t nothing the Internet loves more than a niche.

So, McDonald’s UK, with agency Leo Burnett UK, has resurrected a defunct 2012 Facebook group dedicated to the Filet-O-Fish.

Once home to just six members, the “Filet-O-Fish Facebook Society of 2012” has now become the center of a multi-channel campaign celebrating the sandwich’s die-hard supporters.

Spearheaded by the return of long-retired mascot Phil A. O’ Fish, the campaign leverages CRM, paid social, OOH, custom merch, and press placements, culminating in the first-ever National Filet-O-Fish Day on July 1.

Happy FoF Day to all who observe.