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🏆 Instagram adds 2 new features to track in-app performance stats.

💡 And Meta’s Opportunity Score is now available to all advertisers.

🤖 HubSpot’s ChatGPT connector generates excitement and some concerns.

🛑 FYI: Google Ads can now pause individual accounts linked to Manager accounts that violate third-party policy.

😁 Patrick Mahomes joins Invisalign’s “Smile Squad.”

🤞 The 18 campaigns competing for the most coveted award at Cannes Lions.

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Now that AI is cranking out content at lightning speed, clear and compelling writing is a profit-driving power move.

In fact, data from 18 years of conversion tests shows that copy is consistently the biggest lever for increasing performance.

But most AI tools are trained on average writing.

So while everyone has access to content, clarity is what sets you apart. That’s where strong human editing and a deep understanding of how people read become major differentiators.

Here’s how to write and edit so that people understand you:

• ✂️ Cut the fluff. Trim unnecessary words.
• 🧠 Respect the reader’s memory buffer. Keep sentences short and break complex ideas into digestible chunks.
• 🗣️ Speak, then write. Talk through your message, transcribe it, and use that as a base for clear, natural writing.
• 🧪 Run readability tests. Have real people read your copy out loud. Fix any part where they stumble.
• ⚡ Get to the verb quickly. Don’t bury your action. Readers want to know what’s happening fast.
• 🔁 Replace nominalizations. Turn nouns back into strong, active verbs.
• 📏 Follow simple sentence structures. “Someone does something” beats “It is recommended that…” every time.

The bottom line: If you want to win in an AI-saturated content world,  you have to make every word count.

Take a closer look at the guide by Conversion Rate Experts.

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Chat4Data is a Chrome extension that lets non-technical users scrape structured data from websites by simply chatting with an AI.

It comes in handy for lead gen, competitor research, campaign monitoring, or just to get content ideas.

Install it, open a site, enable the extension, and type in natural language prompts like “Add price field” or “Delete rating field.”

It auto-detects data types like links, images, emails, and phone numbers, and handles pagination so you don’t have to click through every page.

Then, just download your data into an Excel sheet.

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Every three seconds, a new relationship begins on Tinder.

And so, because three seconds is how long it takes to eat a potato chip, Tinder has made RelationChips.

The limited-edition snack is sweet, spicy, and packaged with a QR code for a free week of Tinder Gold.

“Our brief was to make Tinder’s three second claim famous. To make the claim as tangible as possible for people, we were trying to think of things that take about three seconds to do,” say Mischief creatives Ashley Veltre and Holden Rasche.

“And while the average sneeze apparently also takes three seconds, we thought making a bag of chips would be more fun than a box of Tinder-branded tissues.”