Keywords ➡️ Intent
The new playbook for discovery.
The Daily Carnage
The savvy marketer's hub for industry news, insights, resources, and culture.
Today’s Issue
Issues
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Still Reeling 🎞
Rules for Reels. Forreals.
Something’s Brewing ⛈️
Hint: It’s a better brainstorm.
Let’s Collab
GA4 and wacky brand partnerships.
The GA4 Consensus
Folks aren’t feeling it.
Setup for Success
GA4 configuration mistakes.
Let’s Bounce
Reverse-engineering bounce rate in GA4.
By All Measures
GA4 event types to know.
Turn of Events
GA4 highs, lows, and woes.
Catching Up
Hitting a wall with GA4… and Heinz.
Insights
View AllMarketing5 MIN READ
Top Marketing Tools That Offer Nonprofit Discounts
Rich O'Donnell
Strategy4 MIN READ
Sharpen Your Core Skills: Listening, Remembering, and Note Taking
Rich O'Donnell
Uncategorized4 MIN READ
Dialogues: Kimberly Bailey, Head of Marketing at Alpaca
Shannon Sankey
Content2 MIN READ
Know Your Audience: Avian & Saurian Edition
Rich O'Donnell
Content3 MIN READ
Which comes first, the copy or the design?
Rich O'Donnell
Content4 MIN READ
How to Speak Like a Customer—Not Your CEO
Rich O'Donnell
Content4 MIN READ
The New Search Paradigm: How Marketers Can Prepare for SGE
Shannon Sankey
Content2 MIN READ
5 Tips for Marketers Who Hate Writing
Shannon Sankey
Strategy6 MIN READ
9 Proven Tactics for ECommerce Websites to Reduce Their Cart Abandonment Rates
Ian David
