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The Daily Carnage

january 12, 2026

A Healthier Web 🌐

Some cause for hope.

Be in The Know

šŸ“§ Getting weird emails from Instagram? IG says there wasn’t a data breach.

šŸ›’ Walmart expands AI-powered shopping with Google Gemini.

āœ‚ļø Google doesn’t want you to create bite-sized chunks of your content.

šŸ“± Disney+ to add vertical videos to its service later this year.

šŸ” YouTube’s new search filters make clearer distinctions between long-form videos and Shorts.

šŸŗĀ Beverage brands update Dry January marketing based on changing consumer habits.

Why the Google Web Guide Matters

Google’s Web Guide, which was quietly launched in beta in July 2025, reframes search as guided research.

It breaks a query into meaningful subtopics and clusters relevant pages under each one, helping users explore topics. It’s powered by a Gemini-based model using query fan-out, meaning one search becomes many related searches stitched together into a structured map of the web.

What’s refreshing is what this signals for publishers and SEOs. Web Guide rewards clarity, focus, and depth. And crucially, it still sends users out to websites.

Here’s why it matters:Ā 

  • Fewer zero-click dead ends. Unlike AI Overviews, Web Guide is designed to surface pages, not replace them.
  • More room for smaller sites. Strong content answering a specific subtopic can appear alongside big publishers.
  • Topical clusters > single keywords. Comprehensive coverage across a theme increases visibility across multiple clusters.
  • Intent-first organization. Content that genuinely helps users navigate a topic has a better chance of being featured.

If traditional search ranked content, and AI Overviews summarized it, and AI Mode chatted about it, then Web Guide organizes it. This could mark a subtle but meaningful shift back toward a healthier web ecosystem. Fingers crossed.

Head to Semrush for more.

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