👀 Tens of thousands of ChatGPT users cancel their accounts in response to OpenAI’s new deal with the U.S. military.

📢 Meanwhile, advertisers will soon be able to buy ChatGPT ads through Criteo.

💳 Google expands recurring billing policy.

🎮 Roblox, TikTok Shop, Whatnot all see a rise in Gen Z spending.

🕵️‍♂️ Spotify has teamed up with Gorillaz to create an immersive treasure-hunt campaign.

🆕 Omnicom’s BBDO New York hopes to make “zill” the new teen buzzword. Here’s what it means.

According to Socialinsider’s analysis of millions of Reels across hundreds of thousands of accounts, the majority of views are accrued in the first few days after publication.

There’s a clear pattern, in fact:

• Days 1–5: This is the “golden window.” Reels receive the bulk of their views here, averaging around 17,100 views across accounts of all sizes.
• Days 5–10: View counts start to taper.
• Day 10+: After ten days, views begin declining more sharply with decreases of roughly 45%.
• By ~Day 20: Growth plateaus.

This means that timing and early engagement matter enormously. Likes, comments, and shares in the first 24–72 hours signal to Instagram’s algorithm that your Reel is engaging, increasing the likelihood it will be shown to more users.

Check out SocialInsider for more.

Season 2 is here! 🎙️ Stream “Ethics in the AI Era” *(18:33) on Spotify, Amazon Music, Apple Music, and YouTube.

If you’re switching over to Claude (or just doing some testing), the import memory tool allows you to transfer your existing context, preferences, and personal history into Claude for continuity.

You just generate an export from your current AI, which summarizes your data and preferences, and then paste this summary directly into Claude’s memory settings.

NPR’s new initiative, “For your right to be curious,” transforms the N‑P‑R logo into fundamental journalism vocab like “how,” “who,” and “why.” They’ve even changed the signage at headquarters.

The campaign appears across billboards in major cities, as well as social, and pairs these questions with real listener queries that NPR journalism aims to answer.

According to NPR, the effort is a public commitment to independent journalism that encourages inquiry at a time when the network has faced political and funding pressures.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Plaskon, 1940