Be in the Know
- See some of the latest merch collabs like Vera Bradley x Coleman, Shake Shack x Apotheke, and Panda Express x Phillip Lim
- Burger King’s new gamer-based campaign says if you find glitches in their app, you get deals
- Need to some help with your employer branding? LinkedIn released an Employer Branding Pocket Guide
- A Stranger Things-themed ad by Domino’s has pizza ordering with the power of your mind
Website Design: Above or Below the Fold?
When it comes to anything visual in the world of marketing and design, you have probably heard the phrase “above the fold.” It’s old printing lingo meaning all the good stuff is above the fold of a newspaper. When it comes to digital design, though, the concept still applies.
How to Find Your Fold (aka, the Scroll)
Above the scroll is the content of a page that can be seen without scrolling. So it’s up to you to make sure the content is good enough to get them to scroll past it. How do you do it? Remember that 80% of time spent on a site is spent above the fold and attention often wanes as someone scrolls.
Ways to ensure your content is strong above the scroll:
- Updating and testing your content often
- Heatmap/Scrollmap tools
- Helpful navigation cues
What to Include “Above the Scroll”
- Your Brand Logo
- Unique Selling Proposition (USP)
- Navigation Tools/Menus
- Calls to Action
- Contact Information (when possible)
What About “Below the Scroll”?
- Include captivating content throughout your page that is secondary to your above the fold content.
- If you have secondary or repeating CTAs, include them below.
- Contact Information again in the footer (as many people are accustomed to finding it there)
Above the scroll applies to almost every page on a site, but especially home pages and landing pages. Check out the full video and post by Thee Digital for more tips.
Q for You
Google Optimize
Need to test out your pages? We have something you may not have heard of before. Optimize is Google’s A/B testing tool from Google that’s fully integrated with Google Analytics. Since it’s a native integration, accessing insights and running tests on specific user segments is super easy.
PLUS, Google Optimize is free! Go check it out in the Google Marketing Platform to see it in action.
Scalemail Polls
All you gotta do is ask.
The best way to get an opinion on a topic is to ask. Engage your own subscribers by asking them to share their opinions on anything you want to know. We do it every day with Scalemail Polls, and you can, too. Add polls into your newsletter or email and start learning about who is on your list.
To set up a demo, just ask us about Scalemail.
Watch
Let Imaginations Run Free
The LEGO Foundation had a question: Can play really come from anywhere and anything?
Kids have a talent for entertaining themselves with nothing at all, just their imaginations. So what can they make out of a plain roll of paper? This ad is to encourage the LEGO Foundation’s #PlayPledge where families and organizations can make more time for play so kids can exercise their creativity and problem-solving more often.
