Be in The Know
- Advertisers are cautiously embracing Google’s Privacy Sandbox, post-cookies.
- Reminder: Bulk email senders will need to be compliant to new rules by February 1.
- Chrome is getting 3 new generative AI features, including a writing assistant.
- The Kum & Go gas station chain is getting a new name. You could say it’s Kum and Gone.
TikTok’s Web Auction Best Practices
TikTok has provided best practices for web auction campaigns. Let’s take a look at recommendations related to creative:
Creative Diversity
- Use at least 3-5 unique creative assets per Ad Group
Creative Quality
- Videos should not be below 720p
- Ensure your videos have audio/sound
- Videos should be longer than 5 seconds, ideally 21-34 seconds
Creative Optimization
- Use diversified Ad Groups to compare performance of different creative styles
- Partner with TikTok creators using the TikTok Creator Marketplace
- Use CapCut to edit your videos
- Find third-party creative agencies to help on TikTok Creative Exchange
Ad Fatigue
- Refresh creative when experiencing fatigue and/or adjust your targeting, bidding, and budget strategies
- To identify ad fatigue, use “Fatigue Index” that measures day-to-day changes in CPA, reach rate, and performance.
Check out the full resource PDF from TikTok.
Q for You
Nozier One
Ever wanted to be the DJ of your own soundscape? Nozier One’s simple UI lets you mix and layer sound cards to build a world of background noise—from cafe chatter to passing trains, ASMR to white noise, and beyond. Toggle through variants and save to your ideal soundscape to a playlist.
Must Be Chill
Coors Light is resurrecting the 900 mph Chill Train from 2005 for a :30 Super Bowl spot this year with beer can-shaped train cars and the chance to be a CGI passenger for 100 contractually chill winners. Plus, a $500 talent payout.
In a spot that’s sure to include some familiar faces and Easter eggs, Coors Light is appealing to the anxiety all of us. TBH, who doesn’t need a one-way ticket and a first-class seat on the Chill Train?
