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Be In The Know
- Spain, Italy setting new standard for GDPR enforcement
- Google Updates Shopping Search Results With “Black—owned” Label
- Twitter Provides Customer Care Tips to Help Maximize Connection [Infographic]
- Wikipedia introduces new Universal Code of Conduct to fight harassment
What brands need to know before celebrating Black History Month 2021
Marketers are no strangers to planning and strategy. It’s a necessary part of the job and its importance won’t dwindle. As you’re probably aware, February is Black History Month, which for brands and individuals is a time to promote and support Black and African American communities. But promotion and support are not and should not be limited to a single month. Instead, let Black History Month influence your year-round commitment to supporting and promoting Black and African American people and businesses.
Sprout Social is here to explain what brands need to know before celebrating Black History Month 2021.
First things first: What’s the purpose of Black History Month?
- Black History Month began when historian Carter G. Woodson felt Black peoples’ history and contributions to society were severely underrepresented and overlooked; recognition was due.
- Each year’s Black History Month revolves around a theme. This year’s theme is The Black Family: Representation, Identity, and Diversity.
Recognize Black history 365 days a year. The purpose of this month transcends the month itself. It’s up to people and businesses to pave the way toward a more just and equitable society for all. These things take more of a commitment than any single month would ever allow.
- Consider who benefits from your Black History Month ideas.
- How can these ideas be baked into your business and employed throughout the whole year?
This is the Black community’s time to shine. Show some love and support above all and be intentional and sincere about it. Demonstrating true understanding and support means taking the time to enrich your own cultural intelligence. Keyaira Lock outlines that if you can learn the real struggles, dreams, and fears of the Black community, you can find “mutually beneficial ways to thoughtfully insert your brand.”
Read on for more great takeaways from Sprout Social.
Bitly
Have you ever copied a link and pasted it only to see it’s the length of a CVS receipt? While oftentimes you’ve just copied your own UTM parameters, some links are actually just so dang long. Leave it to Bitly to deliver concise links.
Just run any link through Bitly and it will churn out a much smaller and friendlier link perfect for Twitter or anywhere you don’t want to overwhelm readers with excess characters. Plus, you’ll get location data as well as info on how many people clicked your link.
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Then he would kindly remind you that he’s retired and would prefer if you directed further queries directly to us.
So go ahead and let us know how we can help with your digital needs.
Watch
Spreading Tax Expertise Across The Land
Ben Franklin said death & taxes are the only two certain things in this world. I think it’s safe to say Zoom meetings are the third certainty. Definitely spot on regarding taxes though as it is tax season.
TurboTax brings us this ad about the rollout of dedicated tax experts. If there’s a tax advantage to maintaining an exceptional tree in Hawaii, then who knows what this fleet of mobile-desk experts might uncover to help you.
“In order to authentically connect and build trust, brands must continually identify natural opportunities to connect their brand purpose with moments the Black community cares about.”
-Keyaira Lock
