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🏆 Publicis Conseil takes the Titanium Grand Prix for “Three Words.”

🔗 Meta confirms Page Managers should put links in the comments.

🤝 There is, apparently, a Google Ads Referral Program now.

📱 Trump extends TikTok ban deadline for a third time.

📣 Reddit will help advertisers turn “positive” posts into ads.

🤪 Unhinged marketing has gone mainstream, but consumers crave honesty.

🌍 These AI chatbot questions cause most carbon emissions, scientists find.

🌈 Study: Pride “backlash” is exaggerated.

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LLM SEO is all about making your content easier for AI to understand and recommend in responses.

Here’s how to rank in ChatGPT or other AI search platforms like Claude, Grok, or Perplexity:

1. Set up Bing Webmaster Tools – Since Bing powers ChatGPT, getting indexed and optimized there gives you a head start in AI search visibility.
2. Add schema markup – Use structured data on your site and blog posts so LLMs can easily parse your content.
3. Write for both Google and Bing – Many LLM citations come from content already ranking high in traditional search.
4. Use autocomplete and NLP formats – Use tools like Google’s “People Also Ask” or ChatGPT’s autocomplete to surface questions, then answer them clearly and concisely.
5. Update publish dates often – Freshness matters. Regular updates (and refreshed schema) help LLMs prioritize your content.
6. Don’t use AI to generate content – LLMs crave original thought. Publishing AI-generated copy can tank your credibility with both humans and machines. Irony alert.
7. Get mentioned on other sites – Brand mentions (even without backlinks) help you show up in AI answers.
8. Grow branded search volume – Invest in awareness so people search your name. It snowballs into better rankings and more citations.

Check out Marketer Milk for more on this.

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Southwest Airlines is tackling its major policy shift to assigned seating head-on with humor in its new campaign, “Are You Sitting Down?”

Long known and loved for its open seating model, Southwest is carefully attempting to reposition without alienating loyal customers.

At the same time, the airline hopes to win over travelers who found the old system stressful—especially as internal research shows that about 80% of customers prefer assigned seats.