May you not have to put out any fires today.
Be in The Know
- Here’s how Halara manages to stay viral on TikTok.
- Check out Reddit’s mini-site for small business advertisers.
- BeReal is adding a new feed of “your favorite celebrities and brands.” Will it work?
- As if we’re not spending enough time on the app, TikTok is testing 30-minute video uploads.
9 SEO Myths to Say Goodbye to in 2024
Let’s bust some stubborn SEO myths:
- “AI is killing SEO.” Until generative AI tools can deliver well-written, accurate results with expert insights every time—and not just a bland list of scraped data—people will be using search engines to find information.
- “SEO is a one-time thing.” It’s not a box you can check. It’s an ongoing process that needs your attention to thrive.
- “High keyword density is important.” Thanks to advanced algorithms that better understand context, you can limit your keyword usage to what feels like natural language.
- “You can rank with just a hand full of articles.” You need some volume and velocity to establish authority and outperform competitors.
- “You can rank without backlinks.” It might work for non-competitive niches, but you’ll need a backlink strategy to target more competitive keywords.
- “Duplicate content gets you penalized.” Google accounts for duplicate content as a thing that happens, and there aren’t punitive measures for it.
- “Google cares about Domain Authority or Domain Rating.” They’re useful indicators for website quality, but Google doesn’t use them to determine ranking.
- “SEO is all about ranking first.” Positions two, three, and four can also drive significant valuable traffic for you.
- “The keyword in the URL is a ranking factor.” Your time is better spent on developing high quality content.
Check out the full post at Entrepreneur.
Q for You
Non-profit Brand Score
This one’s for you, mission friends. Take a 16-question survey about four non-profit performance dimensions—clarity, resonance, distinctiveness, and influence—to determine how effective your brand is. It’s built by Hyperakt and informed by years of experience in the non-profit space to empower marketers who face unique branding challenges.
Watch
This Is Fine
At one point or another, and maybe several times a week, we’ve all identified with that canon meme with the little dog wearing a hat in a kitchen that is on fire. HR company Deel has animated that meme with a new spot depicting an HR manager in rising peril. Honestly, it’s surprising this concept wasn’t executed sooner.
