🎥 LinkedIn launches video creation integration for Adobe Express.

🧠 Pinterest announces AI-powered auto-collages and new shopping trend forecasting.

🏳️‍🌈 Amnesty International challenges performative allyship during Pride month.

📉 Will 2025 be the year when ad spend on creator platforms outstrips traditional media?

🍺 The Blue Moon x eos lip balm is *chef’s kiss.*

🧀  And Wendy’s Baconator CHEEZ-ITs are a thing.

According to the “2025 State of Email” report from Litmus (now part of Validity), 70% of marketers expect AI to handle up to half of their email operations by 2026, while 18% predict AI will manage the majority of their email tasks.

Despite this, marketers still grapple with foundational challenges like mailbox provider updates, privacy regulations, and proving ROI; 22% say they struggle to measure email effectiveness.

Here are the key findings:

• 29% of marketers cite AI-driven content and analytics as the biggest driver of change.
• 30% say content creation is the top skill they’re hiring for.
• Only 6% of teams take over two weeks to produce an email (down from 62% in 2024).
• 97% of marketers use at least one interactive element; CTAs are most effective.
• Top personalization challenges: content creation (17%), data collection (16%), and measuring impact (15%).
• Data privacy remains a growing concern, especially among high-budget teams.

Head to MarTech for a closer look.

Marketers, position yourself for a recession.

Tariffs. Slowdowns. Rate cuts… or hikes. 🧗

Everyone’s throwing around buzzwords, but what’s actually driving this economy?

Let The Average Joe take the wheel — breaking down what’s really steering the market.

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Join 250K+ readers who use the market to write their scripts.

Heinz and Wieden+Kennedy New York want us to wake up and smell the ketchup.

Heinz found that 1 in 4 people already use ketchup on breakfast foods from eggs to hash browns.

Still, the issue remains surprisingly polarizing. So, the brand is leaning into that tension with some provocative activations, including:

• Limited-edition “Breakfast Ketchup” bottles placed in diners nationwide
• Maple syrup-style ketchup bottles featured in NYC subway OOH ads
• A custom Wordle ad buy in The New York Times
• Reddit engagement prompts to stir up debate
• A social series starring Gil Ozeri showcasing outrageous breakfast pairings

Per usual, Heinz does a fantastic job at celebrating their superfans.