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🔥 A marketer’s guide to CES 2025.

👍 Google revives Tag Assistant after significant user feedback.

🫠 Instagram might show you AI-generated images of yourself.

🤝 Disney’s Hulu + Live TV and Fubo are combining.

🍟 McDonald’s is ending some of its DEI practices.

💡 Data: 50% of parents believe a TikTok ban would improve children’s safety.

❓ Why FAQs should be your go-to marketing tool.

🔗 Instagram now allows you to mention a Facebook page in your posts.

🤨 This Microsoft Bing page looks an awful lot like Google.

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Louise Linehan analyzed 300K keywords for Ahrefs to understand what triggers AI Overviews (AIO).

Here’s what she learned:

1. AI Overviews populate for low volume, long-tail keywords. These have lower traffic potential but display clearer intent and are often question-focused.
2. AIO keywords have an average keyword difficulty of 12,  compared to non-AIO keywords (median 33). Ranking for these typically requires fewer referring domains (13 vs. 41 for non-AIO keywords).
3. Almost all AIO keywords target informational intent—about 99.2%, while commercial and transactional intents make up less than 10%.
4. People Also Ask and Featured Snippets are prominent in over 99% of AI SERPs. 
5. Mobile optimization is essential. Mobile traffic dominates AIO queries (81% mobile vs. 19% desktop).

Take a closer look at the Ahrefs blog.

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Let’s get it on the calendar.

You remember Enron? The American energy corporation that went down in the flames of internal fraud and corruption 24 years ago?

Well the guys from the Birds Aren’t Real performance-art project have resurrected the Enron brand for parody gold, and they’re launching their first product: an at-home nuclear conductor.

After a series of deadpan appearances and interviews to build interest and confusion, the new “CEO” introduced the satirical “Enron Egg” in a Jobs-esque announcement video at the “Enron Power Summit.”

They even staged an old-fashioned CEO pie-in-the-face a la Bill Gates 1998.

The College Company purchased the rights to the Enron name for $275 to communicate “the dangers of coporatism and corporate greed,” so there’s really no telling what’s next for the Enron cinematic universe.