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The Daily Carnage

march 13, 2025

American Dream…

…Canadian cheese.

Do Ya Know?

Spot the lie about the McDonald’s Shamrock Shake.

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The Daily Carnage Show

Episode 4: “American Dream, Canadian Cheese”

The Daily Carnage Show: American Dream, Canadian Cheese

Shannon breaks down the current challenges facing marketers, including the impact of tariffs on advertising budgets and the evolving landscape of DEI efforts. Plus, the rise of the silver influencer, Southwest’s policy backlash, and more.

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What We Learned

Monday: Influencer marketing this, influencer marketing that. But what are the specific content formats, influencer types, and platforms that consistently generate real results? Here’s what the latest data tells us.

Tuesday: As diversity, equity, and inclusion initiatives (DEI) face increased political scrutiny, brands are adjusting their messaging while continuing internal efforts. So, how do we protect DEI efforts moving forward?

Wednesday: According to new data from Hootsuite, the best overall time to post on social media in 2025 is 8:00 a.m. on Wednesdays. But, as we know, each platform has its own unwritten rules.

Thursday: If your advertising budget drains too fast, you might be overlooking conversion rate optimization (CRO). Instead of throwing more money at ads, optimizing your conversion rate can dramatically impact your profitability.

Carnage Connections #50

Can you solve our 50th puzzle? 🌝

Carnage Connections #50

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Facebook Group Friday

The Conversation

Here’s what’s hot in The Daily Carnage Facebook community this week…

🔥 Danielle posted: “Has anyone had success with display ads within healthtech or LinkedIn ads?”

🔥 Carla posted: “What’s the going hourly rate for Marketing Associate level, 5 years out?”

🔥 Marissa posted: “Has anyone figured out how to use AI to generate highlights and insight reporting looking at ad platform data?”

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Ads From the Past

Ads from the Past

Kraft, 1961

Kraft, 1961

Did Ya Know?

Answer: The Shamrock Shake was sent to the moon in 2024.

Moon or not, everyone’s favorite minty-chocolate shake has quite the unlikely history.

Read more

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