Be in The Know
🎬 Instagram may launch Reels as a separate app.
🎧 YouTube is now the most frequently used service for listening to podcasts in the U.S.
🗣️ Amazon introduces Alexa+, powered by AI.
🥚 McDonald’s celebrates the 50th anniversary of the Egg McMuffin.
🔬 Deep research is now rolling out to all ChatGPT Plus, Team, Edu, and Enterprise users.
🎮 Walmart releases “Walmart Unlimited” shoppable gamified miniseries.
⚖️ In light of X lawsuits, here’s how to protect your right to media choice, according to Forrester.
💀 Planning to kill your mascot? Consider the following.
🌐 Report: The future of the internet is likely smaller communities, with a focus on curated experiences.
🥞 IHOP hopes to break the world record for most pancakes served in 8 hours.
🧩 Build your own existential crisis with this LEGO “This Is Fine” set.
Finding the Right CTA
👀 Sponsor this spot to share your content with our community.
Stuck in a rut using the same tired CTAs? It helps to think of calls-to-action in categories for different purposes. Here are some examples:
Specific CTAs for clear and direct actions:
- Start your 7-day free trial today!
- Book your consultation now—slots are limited!
Urgency-focused CTAs for triggering FOMO:
- Don’t miss out—offer ends tonight!
- Final hours: Secure your discount now!
Actionable CTAs for encouraging immediate action:
- Get yours now—shop the collection!
- Try it risk-free—cancel anytime.
Invitational CTAs to be inclusive and welcoming:
- Build your dream routine today!
- Explore the possibilities—start here.
Value-Oriented CTAs for emphasizing benefits:
- Unlock exclusive rewards—join now!
- Learn from the best—enroll in the course now.
Curiosity-Driven CTAs for sparking interest:
- What’s missing in your routine? Find out now!
- Ready for a surprise? Click to reveal!
Emotional CTAs for connecting on a personal level:
- Make your dreams a reality—start today.
- Give yourself the care you deserve.
Social proof CTAs –for building trust:
- Join 10,000+ happy customers—start today!
- See why everyone’s switching—get started now!
Simplified CTAs for low-effort, high convenience:
- Start in just 3 easy steps—click here!
- No hassle, no commitment—try it now!
Visual/interactive CTAs:
- Watch the transformation—see it in action.
- Take the quiz and find your match!
Get even more examples from Certainly Nat.
Smash or Pass
Saywise
👀 Sponsor this spot to share your product or service with our community.
Saywise is a new platform for interactive, career-focused AMAs and Q&As, which are more important than ever while many of us continue to work from home.
Users can network with industry experts, ask questions, react to comments, and engage with others in real-time.
Its built-in CRM tools keep communities engaged through automated updates and event summaries. Plus, AI-driven post-event processing converts AMA discussions into easily digestible snippets.
So, if you’re trying build community, host virtual events, or grow your network, this might be the right place.
Campaign
Lost in Suburbia
Thinking of leaving NYC? StreetEasy has something to say about that.
Research shows that 92% of folks who left the city feel some regret, primarily missing the small, everyday experiences unique to New York.
SteetEasy and Mother New York have launched the “Never Become a Former New Yorker” campaign, featuring former New Yorkers experiencing bitter buyer’s remorse—like eating trash pizza in the suburbs and realizing that “cul-de-sac” is just a fancy term for a “dead end.”
Former residents can even call a hotline, 1-833-I-MISS-NYC, to share what they miss most or listen to iconic city sounds, such as the Manhattan Bridge underpass near East Broadway. Large-scale, hand-painted murals are also planned for Williamsburg and SoHo in April.
