🎁 Consumers say rewards matter, but many aren’t actually using them.

🤖 Study: Google AI Mode ads reach nearly 30% of queries.

🇮🇳 India’s crackdown on a new WhatsApp feature risks setting a global precedent.

🎮 Could EA’s new advertising platform open the floodgates for in-game ads?

🎙️ Report: Podcast hosts are now twice as influential as social stars.

“How often should we send?”

New research suggests the better question is: How relevant is each email to the person receiving it?

The right frequency depends on where someone is in the customer journey, how engaged they are, and what type of email is being sent.

A trial user who just signed up may benefit from frequent onboarding messages, while an established customer may only need occasional updates.

Key takeaways from the research:

• New leads and trial users often receive the highest frequency, with some SaaS companies sending emails daily or multiple times per week during onboarding.
• Established customers typically receive fewer emails, often around 1–3 per week or even monthly depending on the product.
• Disengaged subscribers should usually receive fewer emails, since sending more messages rarely creates interest.
• More than half of respondents monitor engagement and unsubscribe rates when deciding whether to adjust frequency.
• Lifecycle stage matters more than a fixed schedule; triggered emails based on user actions often outperform generic blasts.

Check out Userlist for more.

Gong is a revenue intelligence platform that captures and analyzes customer interactions across calls, meetings, and emails to uncover patterns.

It turns conversations into actionable insights by identifying buyer signals, objections, deal risks, and successful sales behaviors.

You can use those insights to coach teams based on real customer interactions rather than assumptions, while reps can better understand what messaging resonates with prospects.

Don’t miss the latest episode of The Daily Carnage Show, “Brand vs. Planet: The Marketer’s AI Footprint,” to learn more about the energy, water, land, and infrastructure costs behind the tech that powers your whole stack.

🎙️ Plus, catch up on Season 2:

• Our Picks for the 2026 Titanium Lions (13:06)
• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Gap has worked with Hailey Bieber to create a limited-edition denim capsule inspired by relaxed ’90s styles.

“The Hailey Jean” comes with personal touches like Bieber’s signature inside the pocket lining and “1996” details that reference her birth year.

The campaign, photographed by Mario Sorrenti and directed by Charlie Di Placido, leans into stripped-back visuals.

B&M, 1979