Go back

The Daily Carnage

october 23, 2025

Atlas, At Last? šŸ’«

A conversational new browser.

Do Ya Know?

Which auto maker is currently leveraging its model as the best car to have sex in?

Psst! You need to be a Daily Carnage subscriber to participate in this poll.

Enter your email below to subscribe or verify your existing subscription

Subscribe to The Daily Carnage

Get a daily curation of marketing news, insights, tools, and culture—delivered straight to your inbox.

What We Learned

Monday: A new Buffer study analyzed 11.4 million TikTok posts across 150,000+ accounts to approximate an answer to the existential question: How often should we be posting? Well, the short answer is about 2 to 5 times per week. That’s where creators see the biggest lift in average views per post (up to 17% more views compared to posting just once a week). Beyond that, the gains taper off, though they don’t disappear.

Tuesday: YouTube’s 2025 ā€œCulture & Trendsā€ report analyzed the top 5,000 most-purchased products from the first half of 2025 and the top 1,000 videos by transaction on tagged products over a 60-day period. It also surveyed thousands of online users aged 14–49 to understand their attitudes towards internet shopping. Notably, 61% of 14- to 24-year-olds agree that YouTube has helped them discover brands/products they didn’t know about.

Wednesday: According to new Kantar research, 69% of U.S. viewers prefer to watch a video over reading or listening when learning something new. And that preference now extends far beyond ā€œhow-toā€ content. Video has become how people shop, search, and connect. 83% of Gen Z say they’d rather watch their favorite creators than studio-produced content, and 82% of U.S. viewers agree that YouTube has the most trusted creators. So, what does this mean for marketers?

Thursday: When you’re writing to a skeptical or highly experienced audience, your copy can’t rely on fluff or broad appeal. It’s gotta be precise. Here’s how to sway ’em.

Carnage Connections #78

Can you solve this puzzle? šŸ—ŗļø

Carnage Connections #78

Solve itSign up
Facebook Group Friday

The Conversation

Carla posted: ā€œYour take on new biz referral fees from agencies?ā€

A Carney posted: ā€œDoes anyone have a recommendation for a CRM that focuses more on relationship/account management versus customer acquisition?ā€

Hannah posted: ā€œIs anyone seeing the effects of Google’s new search parameters?ā€

Join the Facebook GroupSign up
The Daily Carnage Show

Now Streaming

Ads From the Past

Ads from the Past

Skittles, 1993

Skittles, 1993

Did Ya Know?

Answer: Jeep Grand Wagoneer.

Yep, Jeep has built a three-minute film around one generous Jalopnik article that made the spicy claim in 2023. At least turn your rubber ducks around.

Read more

Get the best daily marketing newsletter in your inbox