Do Ya Know?
Which auto maker is currently leveraging its model as the best car to have sex in?
Trending Stories
AI
✨ OpenAI introduces its browser, ChatGPT Atlas.
- đź’ˇ According to our poll, 28% of marketers are making the switch.
🤖 5 questions marketers have about Sora and the synthetic social era.
SOCIAL
▶️ Meta is testing skippable ads on Reels, borrowing from YouTube’s playbook.
📌 Infographic: LinkedIn shares B2B Marketing Measurement Playbook.
👯‍♀️ Here’s an explainer for the “Group 7” trend on TikTok.
👀 Potentially creepy new Facebook feature suggests photos from your camera roll to share.
BRANDS
🏠We finally know what the Pillsbury Doughboy’s home looks like.
🍜 Cup Noodles releases Pumpkin Pie and Turkey Dinner ramen.
📊 The aftermath of the DEI reversal… by the numbers.
📢 Google Ads’ new text guidelines feature begins rolling out.
🎓 Google offers AI education in new Skills platform.
What We Learned
Monday: A new Buffer study analyzed 11.4 million TikTok posts across 150,000+ accounts to approximate an answer to the existential question: How often should we be posting? Well, the short answer is about 2 to 5 times per week. That’s where creators see the biggest lift in average views per post (up to 17% more views compared to posting just once a week). Beyond that, the gains taper off, though they don’t disappear.
Tuesday: YouTube’s 2025 “Culture & Trends” report analyzed the top 5,000 most-purchased products from the first half of 2025 and the top 1,000 videos by transaction on tagged products over a 60-day period. It also surveyed thousands of online users aged 14–49 to understand their attitudes towards internet shopping. Notably, 61% of 14- to 24-year-olds agree that YouTube has helped them discover brands/products they didn’t know about.
Wednesday: According to new Kantar research, 69% of U.S. viewers prefer to watch a video over reading or listening when learning something new. And that preference now extends far beyond “how-to” content. Video has become how people shop, search, and connect. 83% of Gen Z say they’d rather watch their favorite creators than studio-produced content, and 82% of U.S. viewers agree that YouTube has the most trusted creators. So, what does this mean for marketers?
Thursday: When you’re writing to a skeptical or highly experienced audience, your copy can’t rely on fluff or broad appeal. It’s gotta be precise. Here’s how to sway ’em.
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The Conversation
Carla posted: “Your take on new biz referral fees from agencies?”
A Carney posted: “Does anyone have a recommendation for a CRM that focuses more on relationship/account management versus customer acquisition?”
Hannah posted: “Is anyone seeing the effects of Google’s new search parameters?”
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Ads from the Past
Skittles, 1993
Did Ya Know?
Answer: Jeep Grand Wagoneer.
Yep, Jeep has built a three-minute film around one generous Jalopnik article that made the spicy claim in 2023. At least turn your rubber ducks around.
