🦉 Duolingo is building an in-house adtech platform.

🤖 Gen AI platforms are rapidly earning consumer loyalty.

❓ But can you trust AI to create your audience personas?

📺 YouTube launches Activation Partners program.

🐱 Uber & Uber Eats embrace the life of a showcat.

🏆 What’s going on with this Instagram promotion?

🎉 Get in, we’re going to watch parties.

Gen Alpha (born 2010 to basically yesterday) is set to wield an economic impact of $5.46 trillion by 2029.

And believe it or not, they increasingly act as the “CMO” of the household, shaping family purchasing decisions, vacations, meals, and even tech purchases. Research from the “Alpha Rising” report, conducted by USC Annenberg and ACC, reveals just how influential this cohort has become.

• Family influence: 70% of Gen Alpha say they help keep their family up to date on trends, and 76% say their opinions are valued on products and trends.
• Household decisions: 62% help choose movies, 59% meals, 36% tech purchases, 54% fun activities, and 11% big-ticket items like cars.
• Digital behavior: 96% introduce their families to products or trends they discover online.
• Desire for engagement: 76% want brands to gamify the consumer experience, while 84% continue using apps or loyalty programs to maintain streaks or rewards.
• Exploration over loyalty: Nearly half (46%) enjoy discovering products by surprise, signaling a lower tolerance for fixed brand loyalty.

Sora 2 is OpenAI’s next-gen video and audio generation model, now available in the new Sora app.

It delivers more physically accurate and realistic video, capable of simulating complex actions while obeying the laws of physics.

The model also excels at controllability, maintaining consistent world states across multiple shots, and can generate synchronized dialogue, sound effects, and cinematic backgrounds.

“Cameos” allow you to insert yourself, friends, or objects into any Sora-generated scene. (Yikes TBD).

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The new Converse collection reinterprets Coca-Cola’s iconic design elements—signature red and white palette, dynamic ribbon, vintage glass bottle shape, and classic graphics—across several Chuck Taylor silhouettes.

The limited-edition Chuck 70 is the hero style, featuring the ribbon motif, Coca-Cola script, and exclusive red colorway.

Vince Staples, starring as “Chuck” in visuals directed by Bradley Calder and captured by Sam Balaban.

There’s also a fleece hoodie, a jersey T-shirt, a tote bag, and a pom-pom beanie.