📊 YouTube has its own podcast charts now.

🦉 Duolingo goes dark on social following its controversial decision tor replace human jobs with AI.

🔍 After one year of Google’s AI Overviews, marketers consider tweaking paid search strategies.

⚠️ Viewer discretion is advised for this new WNBA campaign by Wieden+Kennedy Portland.

🏀 How the LA Clippers’ new Halo Board is transforming the fan experience.

🍔 Uber Eats users can choose from “Heinz Verified” restaurants on the app.

🔥 The Totino’s Pizza Rolls Fridge is kind of iconic.

Burning through $5K and seeing barely any clicks? Rising ad costs, shifting algorithms, saturated platforms… it’s rough out here.

To make your paid social spend truly profitable, focus on these three core areas:

#1: Pick the right platform. Not every platform fits every brand. Go where your audience is most active and most likely to engage. Start with a pilot across 2–3 platforms, allocating $500–$2,000 total to test engagement, CTR, and cost-per-result. Shift spend based on early traction.

• LinkedIn: High-quality B2B leads, but CPCs often exceed $5–$10+
• Instagram/TikTok: Great for visual products, with CPCs around $1–$3
• Facebook: Versatile, strong for retargeting, CPCs typically $0.50–$2
• YouTube: Ideal for demos and explainer content, CPVs as low as $0.02–$0.30

#2: Upgrade your creative. If your ads aren’t stopping thumbs, they’re not working.

• Launch 3–5 variations with $20–$50/day each.
• Run for 5–7 days minimum to get meaningful data.
• Use high-quality visuals, solve a real problem, and include a sharp CTA.

#3: Get smarter with targeting. Surface-level targeting isn’t enough.

• Use lookalike audiences based on top customers.
• Retarget site visitors and ad engagers.
• Feed first-party data from email or CRM for more precision.

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German bidet brand Bidetlity has launched a visceral campaign with JOAN Berlin that finally answers the question:

How do you visually represent the benefits of a bidet?

With tight close-ups of pursed human lips paired with the tagline “So Clean You Can Kiss It,” of course.

The campaign hits the streets of Berlin and Hamburg with vibrant OOH placements, especially near kink-friendly hotspots, and is sure to get people talking on social.

“This isn’t just about a product,” said Corinna Jaensch, Head of Brand at Bidetlity. “It’s about confronting shame and shifting the culture.”