• Google is testing “Search Generative Experience while browsing.”
• The new Samples feed on YouTube is for music discovery.
• LinkedIn released a report on the Future of Work with AI.
• The New York Times has taken over subway cars themed after different sections of the newspaper.

The three major players in the short-form video game each have different strengths, as your anecdotal data might confirm.

For instance, TikTok generally yields higher engagement while your Reels may be racking up major organic views (due to less spam on the platform, maybe). Here’s how the apps match up by the numbers:

Engagement Rate by Views

• Winner — TikTok: 5.53%
• Reels: 4.36%
• Shorts: 3.80%

Comment Rate

• Winner — TikTok: 0.09%
• Reels: 0.05%
• Shorts: 0.05%

Average Number of Videos Per Month

• Winner — TikTok: 16
• Reels: 9
• Shorts: 7

Watch Rate

• Winner — Reels: 13.08%
• TikTok: 9.06%
• Shorts: 2.52%

Head over to Social Insider for a full report and explainer on this data.

Get access to over a million short-form video templates across all the apps with Zoomerang’s marketplace, which integrates your brand kit, stock media, royalty-free music, and editing tools for a fully equipped creator studio. It’s super affordable at just $13/month, but you can take a look around with a free plan.

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