Be in the Know
- DirecTV’s latest mashup ad features The Real Housewives as pro ballers
- Google dives deep into “sparking joy” in your storage with Marie Kondo and Keegan-Michael Key
- Each week there are new layoffs and restructures – here’s what people are saying on LinkedIn about it
- Snoop Dogg and Master P are releasing a cereal called Snoop Loopz
7 Ways to Save Money in Google Ads
Go ahead, run ads. Everybody’s doing it!
That’s kind of the problem, though, innit? Google Ads can be so competitive that you could be spending more to outbid words and placements without the payoff. To prevent this, you have to make every ad detail count.
Here are some tactics to help you spend wisely and get that sweet ROI:
- Narrow down your location: Don’t let ads default to country alone and don’t use zip codes. Use the “Those in my area” setting.
- Target high(er) intent keywords: No Google advice would be complete without a reminder to research the heck out of words that match you best.
- Use only phrase and exact match keywords: Broad match often runs the risk of burning through your budget quickly.
- Use all of the ad extensions!: Give your ad some visual cut through the competition by utilizing every element available.
- Differentiate your messaging: Use the Auction Insights report to identify your competitors and stand out from them.
- Don’t skimp on landing pages: Clicks don’t pay the bills, conversions do. Be sure ad click-throughs have clear CTAs on a following landing page.
- Be strategic with conversion goals: Ads are not a magic button to convert and sometimes are just one of many more steps in the customer journey. Think through your capture vs. conversion touch points before you invest too much in your ads to go full send into convert mode.
Check out the full Wordstream post for all the little details needed to crush your paid media strategy without crushing your budget with it.
Q for You
Love Them Ipsums
Good ol’ Lorem Ipsum is cool, but random themed Ipsums are better. Sometimes designers need placeholders that can make them smile. There quite a few options out there so here’s a collection of Ipsums we love:
Pirate Ipsum: Go ahead, talk with a pirate voice out loud for one minute. It’s a guaranteed smile. This Ipsum will do the same for your land lubber content. TRY IT
Bob Ross Lipsum: A happy little Lorem Ipsum for you to lift your spirits with nothing but positive vibes. TRY IT
Office Ipsum: Cliches are perfect for placeholder text. This Ipsum may just inspire your next fluffed copy. TRY IT
Legal Ipsum: Need some drier than dust placeholder for a legal template? Use this Ipsum to bore yourself to tears. TRY IT
Watch
Petvertising 🐾
Listen. We’re simple people here. We see pets. We click.
It’s a pretty effective angle that a lot of brands use for their ads. Physicians Mutual released a series of “Petvertising” ads that feature pet spokespersons telling their stories about being covered by pet insurance. Cat fights, squeaker toy mishaps, and puppy pains are all some of the cute stories told. We couldn’t resist this little ode to The Shining with this vaccumm cleaner showdown.
