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🏊‍♀️ Here’s what advertisers should know about the 2024 Paris Olympics.

🫧 Speaking of the Games, check out rolling coverage of golden brand activations.

🧀 California Pizza Kitchen got hit with a nightmare viral TikTok. What they did next will have you cheesin’.

🍪 Adland is reeling from Google’s cookie deprecation reversal.

🔥 Everyone’s getting in on the Deadpool & Wolverine action.

☝️ Meta’s new ad setup feature can detect offers based on your campaign URL.

💗 Blind and low-vision children helped Mattel design a blind Barbie with accessible packaging.

⏱️ Inside the 78 minutes that took down millions of Windows machines.

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With over 5 billion global users engaging across social platforms, the volume of content is staggering.

Algorithms now prioritize interests over connections, and the constant flow of AI-generated content has maxed out users’ ability to process information. To say the least.

The competition for customer attention is tight. Last year, brands averaged 10 posts per day. With a fragmented social landscape and new platforms emerging all the time, how do we adapt our strategies to combat saturation?

• Invest in a mix of original content and trends for algorithm sustainability.
• Calibrate your content with audience preferences. This means understanding what users expect from each platform and keeping an eye on what formats are performing well.
• Focus on content that offers educational entertainment. Users prefer this content even to memes, according to data, which helps you build deeper connection.
• You’re probably feeling burnt out. Make time for open-ended, creative thinking, external inspiration, and collaborative exercises that promote different perspectives.
• Shift your success metrics from broad reach to more meaningful engagement. A user sharing your content with a friend is a lot more valuable than a few hundred extra eyeballs (and the algorithms tend to agree).

Check out SproutSocial’s guide for more.

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Let’s get it on the calendar.

Best Buy is repositioning from the geeks with all the answers to the geeks who ponder, “what if?”

The brand refresh features a modern look and feel, with a supplementary color palette of magenta, teal, and red. The new tagline is “Imagine that,” representing the infinite possibilities that technology can unlock.

According to Best Buy, “Customers are more familiar with technology, do a tremendous amount of research on their own, and know we will be there with our expertise when they need it. Today, they want us to play a bigger role in helping them discover new technology, how it can elevate their lives and the extraordinary things it can do for them.”

The pivot will be supported by in-store experiential spaces to showcase innovations from GoPro, Tesla, Lovesac, and Starlink; new dedicated associate teams in computing, appliance, and home theater sections; personalized, AI-powered app experiences; and over 500 educational videos slated for this year alone.’

And then there’s Gram, Best Buy’s first holographic spokesperson who will be a recurring character in upcoming campaigns.