Be in The Know
🚗 Heineken is rewarding people who don’t drink.
🤖 Meet the AI publicists that don’t actually exist.
💼 Is LinkedIn cracking down on AI… or human writers?
🥤 Stanley picks a new agency after its viral boom.
🏨 Why hospitality might be advertising’s biggest advantage.
🛍️ Macy’s is turning its iconic billboard into ad space.
💸 OpenAI wants startups to spend more on ads.
How to Scale Multi-Location SEO Without Hurting Rankings
Expanding into multiple cities? Creating a separate page for every location can help your visibility, but only if those pages offer real value.
According to Search Engine Land, many businesses hurt their SEO by publishing dozens of near-identical pages that only swap city names. Search engines are getting better at identifying this type of thin content.
Instead, each location page should reflect the unique needs of customers in that area, highlighting relevant services, local proof, and information that genuinely helps users.
Here are five best practices:
- Build pages around real locations. Only create pages for places where you actually operate or serve customers.
- Avoid duplicate content. Give every location page unique copy instead of changing only the city name.
- Include local trust signals. Add testimonials, reviews, team members, or projects from that specific area.
- Optimize internal linking. Help users and search engines navigate between your regional pages.
- Keep information accurate. Ensure addresses, service areas, business hours, and contact details stay updated.
A strong multi-location strategy isn’t about publishing more pages—it’s about creating more relevant ones.
Get the full scoop at Search Engine Land.
Smash or Pass
Is Bethesda's new look a level-up?
Cleanlist AI
Cleanlist AI helps sales and GTM teams build verified lead lists without bouncing between multiple enrichment tools.
You can upload a CSV, paste LinkedIn or Sales Navigator URLs, add company domains, or start with search filters. From there, AI agents enrich contact details, verify email addresses, research each lead, and prepare everything for your CRM.
What makes it stand out is the built-in enrichment waterfall, which checks multiple data providers before returning results, along with AI-generated research fields and one-click CRM syncing that keeps your prospecting workflow in one place.
Sony & The Death of Physical Media
Sony has announced it will stop production of physical discs in January 2028, shifting to digital only.
The public backlash was swift, sparking lots of petitions and a larger conversation about physical media and the real meaning of ownership in 2026.
In the latest episode of The Daily Carnage Show, Shannon breaks down why consumers respond emotionally to business decisions (even if they’re not buying physical media like they used to), how Sony mishandled the PR and eroded consumer trust, and ways you can use cultivate a sense of ownership to differentiate your brand and build positive sentiment.
🎙️ Don’t miss “Sony & The Death of Physical Media” now streaming on:
🕒 Agency Office Hours with Carney
Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?
Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.
Bring your questions. We’ll bring our experience.
Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.
No pitches. No obligations. No sales deck. Seriously.
Just a free 30-minute conversation with the team behind The Daily Carnage.
👉 Reserve your Office Hours session now.
AI’s Final Draft
We’ve all seen it happen: someone copies AI output without deleting the prompts first.
Snickers turned that all-too-familiar mistake into its latest “You’re Not You When You’re Hungry” spot. During a funeral eulogy, the speaker accidentally reads the AI instructions aloud, turning an emotional moment into an awkward one.
Created by BBDO, the campaign taps into a behavior that’s quickly becoming part of internet culture and proves the best AI jokes are the ones we already recognize.
Pre-Roll Sponsorships Now Available ⭐
🎙️ The Daily Carnage Show is growing!
So, we’re excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
🎧 Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and let’s build something together.
Join The Carnage Community 🤝
Let’s take this party outside of the inbox, Carnies!
Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.
- 💬 Join r/TheDailyCarnage on Reddit
- 👍 Join The Daily Carnage Facebook Group
😎 See ya there.
Ads from The Past
Ford, 1978
