Challenges Marketers Face in 2024 - Carney
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Challenges Marketers Face in 2024

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Challenges Marketers Will Face in 2024

There are 4 key challenges that marketers will navigate in the next year:

#1: Proving ROI is Complicated
Attributing conversions to specific marketing strategies can be challenging, especially in multi-channel marketing. In fact, 40% of marketers say proving the ROI of their marketing activities is their biggest challenge and only 3 in 5 marketers believe their strategy is effective, which leaves much to be desired in terms of returns and overall impact.

#2: Audiences Are More Distracted Than Ever
Since the early 2000s, our collective attention span has been dwindling, and information overload is reaching record highs. We’re currently sitting at a 47-second
attention span – which is down from 2.5 minutes.

#3: Lack of Resources for Media Production
According to recent surveys, a staggering 43% of marketers express that the lack of in-house resources, including filming and editing, poses a hurdle in leveraging video marketing. On top of that, 40% identify a lack of budget dedicated to video creation as their primary barrier.

#4: AI is Forcing Marketers to Redefine Authenticity
As organizations gear up to increase their use of AI across various activities, including a 318% increase in customer support and a 260% surge in image editing in 2024, it becomes evident that AI has become an indispensable tool for businesses.

Despite the enthusiasm from marketers, a Hootsuite Social Media Consumer 2024 Survey reveals that 62% of consumers are less likely to engage with and trust content if they know it was created by an AI application. So, what to do?

2024 Marketing Trend Report: Download The Insights

Download the 2024 Marketing Trends Report by Carney and Quill to find case studies, stats, and key insights from industry experts on how to meet the marketing moment.

Q for You

What resources do you have for media production?

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