Be in The Know
š TikTok launches Local Feeds under new U.S. ownership.
šµļø Meta looks to sneak through a controversial system update.
ā ļø Advertisers report that Google Ads may be re-enabling paused keywords automatically.
š« LinkedIn is implementing more direct penalties for pod posters.
š Catch up with Adweekās Winter Olympics 2026 Ad Tracker.
šØ KitchenAidās color of the year is spearmint.
What to Expect from ChatGPT Ads
As you know, OpenAI has begun testing ads inside ChatGPT. But how do they integrate into the chat experience?
- For now, theyāre clearly labeled and appear in a dedicated, visually separate section beneath the chat interface and not embedded within the modelās responses, so they donāt interfere with or alter the answers the AI provides.
- Ads are shown to logged-in users on the Free tier and on the low-cost Go subscription, while paid plans (like Plus, Pro, Business, Enterprise, and Education) remain ad-free for now.
- Advertisers donāt get access to usersā conversations, but, according to OpenAI, ads are matched to likely relevance based on the current conversation topic, past chats, and prior ad interactions.
- Users can dismiss ads, view or delete ad-related data, turn off personalization (which limits ads to the current session), or even opt out in exchange for fewer daily free messages.
Weāll keep you posted once the first round of advertisers reveals how testing performed. Head to Search Engine Land for more.
Q for You
How do you feel about TikTok's Local Feed?
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Whoa, Baby
Why are moms on TikTok throwing away their Frida baby gear?
Well, some controversial campaign slogans and packaging copy have resurfaced on social media, drawing accusations that the brand is in the business of sexualizing babies.
But Frida defends its approach as consistent from the jump as a humorous, candid commentary on the āmessy realitiesā of parenting.
It just so happens that Fridaās current campaign features a taboo-busting Mardi-Gras float that looks like⦠well, this.
Ads from The Past

Technics, 1984


