Be in The Know
đź“Ť TikTok launches Local Feeds under new U.S. ownership.
🕵️ Meta looks to sneak through a controversial system update.
⚠️ Advertisers report that Google Ads may be re-enabling paused keywords automatically.
đźš« LinkedIn is implementing more direct penalties for pod posters.
🏅 Catch up with Adweek’s Winter Olympics 2026 Ad Tracker.
🎨 KitchenAid’s color of the year is spearmint.
What to Expect from ChatGPT Ads
As you know, OpenAI has begun testing ads inside ChatGPT. But how do they integrate into the chat experience?
- For now, they’re clearly labeled and appear in a dedicated, visually separate section beneath the chat interface and not embedded within the model’s responses, so they don’t interfere with or alter the answers the AI provides.
- Ads are shown to logged-in users on the Free tier and on the low-cost Go subscription, while paid plans (like Plus, Pro, Business, Enterprise, and Education) remain ad-free for now.
- Advertisers don’t get access to users’ conversations, but, according to OpenAI, ads are matched to likely relevance based on the current conversation topic, past chats, and prior ad interactions.
- Users can dismiss ads, view or delete ad-related data, turn off personalization (which limits ads to the current session), or even opt out in exchange for fewer daily free messages.
We’ll keep you posted once the first round of advertisers reveals how testing performed. Head to Search Engine Land for more.
Q for You
How do you feel about TikTok's Local Feed?
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Whoa, Baby
Why are moms on TikTok throwing away their Frida baby gear?
Well, some controversial campaign slogans and packaging copy have resurfaced on social media, drawing accusations that the brand is in the business of sexualizing babies.
But Frida defends its approach as consistent from the jump as a humorous, candid commentary on the “messy realities” of parenting.
It just so happens that Frida’s current campaign features a taboo-busting Mardi-Gras float that looks like… well, this.
Ads from The Past
Technics, 1984
