Cold Open - Carney
The Daily Carnage

Cold Open

LinkedIn video ads that work.

7 Tips for LinkedIn Video Ads

VidMob analyzed over 16,000 video ads on LinkedIn to isolate what works best on the platform. Here are 7 insights from this expansive dataset:

Tip #1: Highlight key campaign messaging early. Data showed a 149% lift in view-through rates when messaging was displayed in the opening quarter.

Tip #2: Include stats for business-minded LinkedIn users. According to the study, video that opened with data points saw a 39% increase in completion rate.

Tip #3: Feature your brand logo in the first 2 seconds. This is a universal best practice for brand recognition. LinkedIn users clicked through 17% more when content featured immediate branding.

Tip #4: Short videos work best. Videos between 7 and 15 seconds long saw a 54% lift in engagement and a 15% increase in click-through rate.

Tip #5: Make it human. Videos that featured a person in the first quarter saw a 175% increase in view-through rates.

Tip #6: Open with the CTA. Giving users an action to follow in the first 6 seconds resulted in a 98% increase in view-through rate.

Tip# 7: Test out text overlays. This engaging feature spiked click-through rates by 72%.

Have any of these tactics worked for you? Read more about the study at Social Media Today.

Q for You

Have you tested video ads on LinkedIn?

Visla

Visla’s AI video generator can create a concept based on your input—like theme and tone—incorporate public and personal stock footage, and sync an AI-generated voice. The process takes just minutes, and you can revise the script to get it right.

 

DIRECTV

You’re Doing TV Wrong

Succession’s Brian Cox is Overly Direct Spokesperson in DirecTV’s new campaign, serving up tough love to viewers who deserve better from their TV provider.

Ads from the Past

Formica, 1950

Formica, 1950

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts