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▶️ LinkedIn amps up vertical video tools as uploads jump 36%.

🎨 Google’s Product Studio generates AI scenes to showcase your products.

💸 Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025.

📉 TV ratings: Grammys take on-air dive but thrive on social media.

⚖️ X sues Lego, Nestlé and more brands, accusing them of advertising boycott.

⚠️ Salesforce to lay off over 1,000 employees amid AI hiring spree.

❤️ Pinterest pays tribute to influential Black creators for Black History Month.

⚡ How volatile have Google rankings really been?

☘️ Uncle O’Grimacey is back, lads.

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Generative AI is transforming how people search for information, shifting behaviors away from traditional search engines like Google and Bing.

The generative AI market is projected to expand annually by 24.4% through 2030. This surge is already influencing search trends, with ChatGPT increasingly directing traffic to a wider range of websites.

By analyzing millions of clickstream records, Semrush and Statista identified these key trends and changes in search intent, prompt length, and referral traffic distribution:

• Market growth: The generative AI market was valued at $67 billion in 2024 and is projected to grow 24.4% annually through 2030.
• Shift in search behavior: AI-powered search, like ChatGPT, is reshaping how people discover content, often prioritizing smaller domains over traditional search engines.
• Traffic redirection: ChatGPT has rapidly increased its role in web traffic distribution, referring users to over 30,000 unique domains per day by November 2024.
• SearchGPT on vs. off: About 54% of queries were handled without live web search, while 46% used the search feature, influencing the types of results shown.
• Prompt length differences: ChatGPT queries without web search were longer (avg. 23 words), while those with search were shorter (avg. 4.2 words), mimicking Google-style searches.
• Search intent evolution: Only 30% of ChatGPT queries fit traditional search intent categories (informational, commercial, navigational, transactional), with 70% being new or unique.
• SEO & marketing adaptation: Experts suggest optimizing for AI-driven search through listicles, brand mentions, and visibility strategies as ChatGPT changes search intent patterns.
• Emerging traffic trends: Tech and AI-related domains receive significantly more traffic from ChatGPT than from Google, indicating a shift in digital traffic sources.

Take a closer look at the full report by Semrush.

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Jelly is a simple, affordable shared inbox solution designed for small teams.

Unlike complex help-desk tools, Jelly keeps email collaboration intuitive—making it clear who’s replying, allowing private discussions within threads, and offering team-based pricing (starting at $29 with no per-user fees).

If your team juggles a shared inbox, this lightweight tool streamlines communication without overcomplicating workflows.

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Tumblr’s latest campaign, created by Rival, positions the platform as place of refuge from the dynamic digital landscape full of toxic masculine energy and controversy. Lookin’ at you, X. …And Meta.

Come embrace escapism, creativity, and self-expression without divisive rhetoric!

Tumblr is a place with “asexual trampoline ghost energy,” apparently, which is a) one hell of a differentiator and b) starting to sound pretty good right about now.

Gentle chaos only.